Marketing Specialist – 8Twelve Group of Companies
(Private Lending Arm, Mortgage Brokerage, and Asset Management Firm)
About the Role
8Twelve Group of Companies is seeking a Marketing Specialist to help design, build, and execute marketing campaigns that drive growth across three business lines — a private lending arm, a mortgage brokerage, and an asset management firm. Reporting directly to the Director of Marketing, you will be responsible for managing the full marketing cycle: from planning to execution, optimization, and reporting.
This role requires a hands-on executor who is comfortable rolling up their sleeves while also contributing to data-driven insights and campaign strategy.
Core Responsibilities
1. Campaign Planning & Execution
- Work with the Director of Marketing and BDMs to plan and launch multi-channel marketing campaigns tailored to each subsidiary.
- Manage email campaigns via Customer.io and Zoho Campaigns, create assets with Stripo and Canva, and run automation through Zoho Social and Zoho CRM.
- Run and optimize paid advertising campaigns on Google Ads and Facebook Ads, including setup, targeting, monitoring, and reporting.
2. Analysis & Optimization
- Monitor campaign performance across email, CRM, SEO, social, and paid ads.
- Provide data-driven insights and recommendations to continuously improve ROI.
- Optimize campaigns through A/B testing (subject lines, creatives, ad copy, landing pages).
3. Strategy Support & Content Development
- Assist in building strategic marketing plans that align with business goals.
- Support the Director of Marketing with research, competitor benchmarking, and campaign roadmaps.
- Contribute to content creation (emails, landing pages, print material, and digital assets).
4. CRM & Automation Management
- Maintain and optimize workflows in Zoho CRM and custom CRMs for lead nurturing, segmentation, and campaign tracking.
- Ensure accurate data capture, tagging, and attribution for better reporting and targeting.
5. Event Management & Execution
- Plan and execute corporate events, trade shows, webinars, and in-office activations across all subsidiaries.
- Coordinate logistics, vendors, promotional materials, and event-day execution.
- Collaborate with internal teams to ensure events are aligned with business goals and brand standards.
- Track performance and post-event outcomes for continuous improvement.
Qualifications & Skills
- 3–5 years of hands-on marketing experience with proven execution ability.
- Proficiency in Customer.io, Zoho Campaigns, Stripo, Canva, Zoho Social, Zoho CRM, and running Google & Facebook Ads campaigns.
- Strong foundation in SEO, keyword optimization, and campaign analytics.
- Experience managing multi-channel campaigns, including event management and execution.
- Ability to balance execution with strategic thinking — comfortable both “building” and “analyzing.”
- Excellent organizational, communication, and project management skills.
Why Join Lendfinity?
At Lendfinity, you’ll be part of a tight-knit, innovative team focused on transforming the financial services space. You’ll have the opportunity to make a visible impact, work on exciting cross-company projects, and push the boundaries of design and marketing using both creativity and technology.
We are an equal opportunity employer and are committed to providing employment spaces in accordance with the Human Rights Code of Canada and the Accessibility for Persons with Disabilities Act of Canada.
Job Type: Full-time
Benefits:
- Dental care
- Extended health care
- Paid time off
Schedule:
- Monday to Friday
Work Location: In person
Job Type: Full-time
Pay: $60,000.00-$70,000.00 per year
Language:
- English (preferred)
Work Location: In person
