I’m hiring a Marketing Specialist on behalf of my client, Carried with Love. Carried with Love is a mission-driven organization that supports families through fertility counselling and surrogacy support.
Founded by counsellor and 5 times surrogate Ariel Taylor, Carried with Love is growing its in-house marketing team to expand its reach and impact. We're looking for someone who is not just a skilled marketer, but someone who genuinely cares about the work we do. If you're passionate about family-building, mental health, and making a difference in people’s lives, this role could be a great fit.
You’ll help bring our marketing strategy to life across content, social media, email, and paid campaigns. This is a meaningful opportunity to contribute to a brand that blends education, advocacy, and emotional support in a space that truly needs it.
We’re a small team with big goals. If you’re creative, purpose-driven, and excited about helping normalize and elevate conversations around fertility and surrogacy, we’d love to hear from you.
What You’ll Do:
- Manage day-to-day social media: planning, scheduling, and engagement
- Run and optimize paid ads (Meta, Google, YouTube)
- Create and repurpose content (blogs, emails, lead magnets, videos, photos)
- Coordinate website updates with our development team
- Support brand consistency and campaign execution
- Help with campaign reporting and ongoing planning including maintaining a marketing performance dashboard
- Create an events calendar and flag upcoming events/needs to our founder
- Work closely with me (the consultant) and our small, dedicated internal team
You Might Be a Fit If You:
- Have 2–4 years of digital marketing experience
- Know how to manage a social calendar and basic ad campaigns
- Are a strong communicator with a collaborative mindset
- Enjoy both content creation and campaign coordination
- Are familiar with tools like Canva, CapCut, WordPress, Meta Ads, and Google Ads
How You’ll Succeed:
- Grow our social media following by 25% each quarter across platforms
- Ensure our engagement rate maintains at 5% across all organic platforms
- Respond to all internal campaign requests within 24 hours
- Ensure 100% of published assets follow brand guidelines/colours//styles/tone
- Contribute to monthly campaign performance reports with accurate data and insights
- Increase our lead quantity coming into both business streams by 10% each quarter
- Maintain cost per lead targets across both business streams (CPL to be discussed)
Bonus If You Have:
- Experience in healthcare, counselling, fertility, or values-based brands
- Advanced video/photography skills or comfort being on camera
- Familiarity with email automation and performance tracking
Perks:
- Purpose-driven work with real impact
- Hybrid flexibility (2 days/week in our London office)
- Support from an experienced marketing consultant (that’s me!)
- A welcoming, warm environment with a team that truly cares
How to Apply:
Please send your resume, a brief intro and portfolio link to me, Charlotte McNeill. We’re not just looking for skills, we’re looking for the right energy, too.
Job Type: Full-time
Pay: $60,000.00 per year
Benefits:
- Casual dress
- Work from home
Experience:
- Marketing: 2 years (required)
Work Location: Hybrid remote in London, ON N6G 4X8
Expected start date: 2025-08-18
