Tucows (NASDAQ:TCX, TSX:TC) is on a mission to make the Internet better by providing people everywhere with online access to be empowered to make individual contributions. As a company, we embrace a people-first philosophy rooted in respect, trust, and understanding to encourage freedom, inspire innovation, and promote inclusivity, creating an environment for everyone to thrive!
Tucows has been working on the Internet since the days when people unironically called it the Information Superhighway. We are a 30-year-old global start-up embracing agility and creativity in order to continually seize opportunities for growth. We have evolved from a start-up domain service provider to the world's second-largest domain wholesaler while expanding our business with Ting, an Internet services company partnering with towns and cities to change what customers expect from their Internet Service Provider.
Our growth has been incredible, smart, and measured, built on a solid technical and financial foundation. We have doubled our workforce in the last 4 years and continue rapidly expanding, providing services to millions of customers worldwide.
About the role.
We are looking for a Marketing Program Manager to join the Herd. Reporting to the VP, Marketing, the Marketing Program Manager manages various marketing initiatives such as acquisition campaigns, account-based marketing, registry promotions, and go-to-market programs. The role demands a deep understanding of digital marketing principles and the ability to analyze market trends, business data and customer behavior to identify growth opportunities that drive new business and upsell/cross sell opportunities from within our customer base.
This is a hands-on role that involves developing strategies, doing market research, producing campaigns, managing budgets, analyzing performance and ensuring alignment with our OKRs. In order to be successful, the marketing program manager possesses a combination of strategic, creative, and analytical skills in order to design and execute successful marketing programs. Proficiency in our corporate tools and systems is necessary for planning, executing, and measuring their programs. This includes HubSpot, Asana, Google Analytics and Google productivity suite.
This is a completely remote opportunity within the Greater Toronto Area with the expectation of attending onsite meetings, functions, and/or events upon request.
What you'll be doing.
This role involves collaborating with marketing team members and peers across the business, including sales, product management, business owners, and partners. While not an exhaustive list, you will be responsible for
- Driving new business through data-driven strategies focused on customer acquisition, activation, and retention
- Producing customer nurture programs that generate upsell and cross sell opportunities within our customer base
- Managing the research, planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
- Producing reports and tracking performance against goals and budget
- Liaising with product teams on go-to-market strategies and execution
- Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
- Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts.
- Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders
Education and experience.
- Minimum of 7 years of program management, or related function like growth marketing, in either an agency or B2B technology company
- Minimum 5 years of acquisition planning and go-to-market experience
- Excellent analytical skills that drive insights and performance marketing
- Familiarity with agile marketing and running in two-week sprints
- Excellent communication skills and the ability to manage stakeholder expectations
- Familiarity with ChatGPT or other AI tools for creating program calendars
- Experience with HubSpot, including content management and marketing automation, would be an asset
- Ability to lead through influence and work collaboratively in a fast-paced environment
The base salary range for this position is $87,100 - $92,000 CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications. Tucows believes in a total rewards offering that includes fair compensation and generous benefits. Learn more about Tucows Benefits.
Want to know more about what we stand for? At Wavelo and Tucows we care about protecting the open Internet, narrowing the digital divide, and supporting fairness and equality.
We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Tucows and its subsidiaries participate in the E-verify program for all US employees.
Learn more about Tucows, our businesses, culture and employee benefits on our site here.
