SUMMARY
Join a fast-growing company in a key role focused on modernizing marketing operations. You'll help rebuild a scalable foundation by deconstructing a legacy system and designing and rebuilding a new foundation, with hands-on ownership of Marketo, lead lifecycle management, lead routing and scoring, and tech stack integrations. Success in this role requires a strategic and proactive approach to process design, strong troubleshooting skills, and a focus on data-driven decision-making that improves marketing performance and pipeline outcomes.
If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Own the strategy and execution of the marketing technology ecosystem, including Marketo, , and key integrations (such as Salesforce, 6sense, Chilipiper, Zoominfo, etc.), ensuring alignment with business goals and marketing strategy
- Design and refine lead scoring, grading, and lifecycle processes to maximize marketing-to-sales handoff efficiency and contribution to revenue
- Build and steward the data foundation for attribution and reporting; ensure accuracy through ongoing oversight and governance to support performance analysis, board-level reporting, and budgeting decisions
- Establish and enforce data governance and hygiene best practices to improve data quality, campaign effectiveness, and reporting accuracy
- Leverage marketing data—including lead volume, conversion rates, and campaign ROI—to troubleshoot operational issues and drive continuous improvement
- Partner cross-functionally with sales, marketing, RevOps (i.e. sales ops), and IT to identify operational bottlenecks, streamline workflows, and implement scalable processes
- Establish a data-driven cadence to evaluate and optimize lead scoring, processing, and lifecycle management, with quarterly reviews at minimum
- Develop and maintain clear documentation for all marketing operations processes and changes, ensuring transparency and repeatability across teams
- Serve as a key knowledge resource and provide ongoing training to marketing team on technical process enhancements and strategy
- Stay ahead of marketing technology trends and evaluate new solutions to enhance marketing efficiency and performance
- Monitor and enforce data compliance across marketing systems, ensuring adherence to data privacy regulations (e.g., GDPR, CCPS) and internal governance standards
- Lead change management initiatives, optimize cross-functional alignment, communicate strategic decisions, and ensure team buy-in around process updates and platform changes
IDEAL EXPERIENCE:
- Strong expertise in Marketo and Salesforce (Marketo certification preferred) in addition to 6sense, Chilipiper, Zoominfo, Cvent or similar platforms
- Experience in B2B marketing preferred
- Experience rebuilding or rearchitecting marketing automation platforms
- Familiarity with attribution modeling (e.g., multi-touch)
- 5+ years of experience in marketing operations or marketing automation
- Experience with data management and governance best practices
PREFERRED QUALIFICATIONS:
- Strong analytical skills and ability to use data to drive decisions
- Excellent project management skills and ability to manage multiple projects simultaneously
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and translate complex technical needs into business impact
IDEAL EDUCATION & TRAINING:
- Bachelor's degree in Marketing, Business, or a related field
- Marketo certification
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