We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.
What’s in it for you as an employee of QFG?
• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment
We’re looking for our next Manager, Growth Media Channels. Could It Be You?
As the Manager, Growth Media Channels, you will be responsible for driving new customer acquisition by leading Questrade’s media activation strategy, ensuring the continued growth and efficiency of all paid media channels through expert management, hands-on execution, and a relentless focus on optimization and technical innovation.
Need more details? Keep reading…
In this role, responsibilities include but are not limited to:
Campaign & Channel Management:
• Oversee the end-to-end activation and optimization of media campaigns across all channels, including SEM, App Store, Programmatic, Paid Social, and Direct buys.
• Ensure all campaigns go to market on time and are meticulously QA'd, optimized, and set up for accurate and insightful reporting.
• Drive consistent and effective execution of tactics, including audience segmentation, conversion event hygiene, budget pacing, frequency capping, and tracking.
• Manage relationships with key platform and direct media partners including testing roadmaps, joint business plans, and performance forecasts
Team Leadership & Development:
• Manage, mentor, and coach a team of platform specialists, fostering a mindset geared towards data-driven performance optimization, media and marketing effectiveness principles, continuous testing, and use of automation and AI.
• Provide hands-on coverage and support by trafficking and setting up campaigns on all channels as needed
Technical & Media Operations:
• Lead the implementation of technical marketing projects, such as CAPI, conversion event and value implementation, and enhancing tracking and attribution in analytics platforms (e.g., Amplitude).
• Maintain accountability for the entire media activation ecosystem, inclusive of buying platforms, ad-server (Campaign Manager 360), and reporting tools
Reporting & Strategy:
• Develop and deliver timely, insightful reports that clearly communicate performance and strategic opportunities.
• Develop thoughtful and creative strategies which look at all media channels holistically to grow incremental customer acquisition growth
• Collaborate closely with the Manager, Growth Media Planning to ensure strategies are aligned with broader business goals and insights.
So are YOU our next Manager, Growth Media Channels? You are if you…
• Have 6-8 years of hands-on experience activating and managing campaigns across a wide range of media channels (Paid Search, App Store, Programmatic, Paid Social, Direct Digital) and across various platforms (Google Ads, Meta, Reddit, DV360, Amazon DSP & more)
• Have demonstrated experience managing and mentoring direct reports or platform specialists.
• Have proven experience planning strategic cross-channel media campaigns across the full funnel, including channel mix optimization
• Have the technical ability to personally traffic, set up, and troubleshoot campaigns on all major advertising platforms.
• Have a strong understanding of the modern Martech landscape, including attribution models, analytics platforms, and data management.
• Have experience organizing and leading implementation for technical marketing projects.
• Are proficient with complementary media performance and analytics platforms such as Google Analytics, Amplitude, Campaign Manager 360, and more
• Have a deep-seated obsession with testing, learning, and optimizing for performance and efficiency.
Additional kudos if you…
• Have a strong aptitude for and curiosity about leveraging AI and automation to improve systems and processes.
• Are familiar with offline media channels and their synergies with digital media
• Have experience with Marketing Mix Modeling (MMM) and other advanced measurement methodologies
Additional Information…
• Please note this role will be required to be in office 3 days a week
Sounds like you? Click below to apply!
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
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