Who we are:
For 25 years, we’ve been leaders in baby safety (Levana) and DIY security space (Defender), creating ground- breaking consumer electronics that bring peace of mind to millions of people all over the world. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensure we’re constantly growing the Levana and Defender brands.
How you will make an impact:
We’re looking for an extremely results-driven Lifecycle Marketing Specialist to lead the customer journey for our cloud-connected apps. You will plan, execute, and optimize lifecycle initiatives that drive trial activation, subscription conversion, and retention. Working across Email/SMS, push notifications, in-app content, and automation flows, you’ll deliver personalized and engaging customer experiences. The ideal candidate thrives in a very fast-paced DTC environment, loves data-driven marketing, and is eager to shape how customers discover, adopt, and stay engaged with our products.
How you will contribute:
Campaign Execution & Planning
Plan and execute multi-channel marketing initiatives to drive engagement, cloud trial activations, and subscription growth.
- Develop and manage promotional banners, push notifications, and email/SMS campaigns across all apps
- Create engaging popups and in-app offers to promote features and subscription benefits
- Coordinate retention-focused campaigns to support customer loyalty and reduce churn
- Maintain a centralized content tracker for all in-app promotions and campaigns
Automation & Lifecycle Flows
Build and optimize automated marketing flows to guide customers from onboarding to long-term retention.
- Manage onboarding, feature education, and re-engagement automations across all apps
- Create targeted win-back, upgrade, and milestone campaigns
- Implement event-based triggers to personalize messaging and offers
- Continuously refine flows based on customer engagement and feedback
In-App Content Coordination
Ensure consistent, high-quality visual and interactive content within the app experience.
- Manage app branding, pricing blocks, ribbons, and checkout experiences
- Coordinate educational in-app content to help customers maximize product value
- Collaborate with design and CX teams on instructional content and setup guides
- Conduct regular in-app audits to maintain an optimal user experience
Performance Reporting
Track and communicate the impact of lifecycle marketing efforts across all channels.
- Compile regular reports on app usage, subscription activity, and campaign performance
- Analyze churn patterns and recommend strategies for improvement
- Share insights with marketing and product teams to inform future initiatives
Pre-Purchase Product Experience
Support the customer journey before app activation to encourage cloud adoption.
- Assist with packaging and insert design highlighting app benefits
- Collaborate with the e-commerce team to optimize product pages and checkout flows
- Ensure consistent messaging about app and cloud features across pre-purchase touchpoints
User Feedback & Competitor Research
Gather and share insights to improve lifecycle marketing strategies and competitive positioning.
- Conduct user surveys and feedback collection
- Monitor app reviews and customer experience insights
- Research competitor strategies and share actionable recommendations
Other Projects as Required
Minimum Qualifications:
- 2–5-year experience in digital marketing. Must be last or most recent role.
- 1+ years of experience in a SaaS or subscription-based business
- Hands-on experience managing Email/SMS marketing campaigns (Klaviyo, Postscript, or similar platforms).
- Proven experience building and optimizing marketing automation and lifecycle flows (e.g., onboarding, trial activation, churn reduction, win-back).
- Experience with in-app messaging, push notifications, or app content coordination preferred.
- Demonstrated ability to analyze marketing performance data and use insights to improve conversion and retention.
Job Type: Full-time
Benefits:
- Company events
- Paid time off
- Relocation assistance
Ability to commute/relocate:
- Niagara-on-the-Lake, ON: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital Marketing: 2 years (required)
- SaaS or subscription-based business: 2 years (required)
- managing Email/SMS marketing campaigns: 2 years (required)
- analyze marketing performance data : 2 years (required)
Work Location: In person
