At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.
We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other.
ABOUT THE ROLE
At Fresh Tracks, our websites; canadiantrainvacations.com northernlightscanada.com and freshtracks.com, are the heartbeat of everything we do. We are looking for a Growth Marketing Director to lead, scale and build a world class digital marketing program within Fresh Tracks Canada.
You will leverage your expert knowledge of lead generation to identify areas within digital marketing (Paid Search, Organic Search, Email Marketing and Conversion Rate Optimization) that can be improved, refined and/or optimized for better ROI.
This role is for a visionary strategist and hands-on executor who thrives in a fast-paced environment, understands digital marketing at its fullest, and can take an already successful digital team to new heights that impact revenue. Reporting to the VP, Marketing and Sales, you will collaborate to ensure KPIs are consistently met and programs are built for the long-term success of the company.
RESPONSIBILITIES
- Design and execute scalable lead generation programs that create more revenue growth and sales pipeline for our sales team
- Lead the entire lead generation team (SEO, PPC, Email and CRO) with strategic development and execution. Manage budget, results tracking and reporting.
- Work with marketing team to deep dive into lead generation strategies/tactics and determine areas of opportunity
- Implement data-driven marketing strategies to attract, convert, and nurture high-intent leads at every stage of the funnel
- Provide strategic direction for how to remove customer pain points across the entire journey that lead into successful multi-variate testing for improved lead generation
- Work in collaboration with other members of the marketing team on integrated campaigns
- Improve lead generation performance using industry best practices
- Audit existing campaigns, ad groups, assets and tactics and provide a detailed recommendation for how to improve ROI
- Identify trends and insights, and provide recommendations on optimizations for better ROI
- Mentor and support lead generation team (SEO, PPC, Email and CRO) ensuring strong execution and continuous learning
REQUIREMENTS
- 10+ years of lead generation experience within the B2C space Strong expertise in all digital channels including conversion rate optimization Intermediate knowledge of Google Analytics (Including GTM), SEO, DataStudio Excellent analytical and problem-solving skills, and the ability to quickly develop recommendations based on qualitative and quantitative evidence.
- Passion, energy, and enthusiasm to drive results with a team-oriented approach; must be self-motivated, proactive, and flexible.
- Top-notch written and oral communication skills. You will not only need to communicate complex subjects in a way that’s easy to understand with the rest of the team but will also need to work closely with various stakeholders both within and outside the organization.
- A self-starter who proactively identifies challenges/opportunities and works across teams to deliver solutions that inspire
- A proven track record of building scalable lead generation programs that drive revenue growth.
REWARDS
You may be eligible to receive the following benefits, based on your contract type:
- 3 weeks vacation (4 weeks after your first year)
- Extended health benefits package
- Applauz Recognition
- Comprehensive employee assistance program
- Paid anniversary day off
- “Pawternity leave” days for your new furry family members
- Great working hours
- Friendly and fun team environment with company celebrations and social events
- Access to Canadian travel industry discounts!
- DE&I initiatives and events
- Community (volunteer) Hours
- Social Clubs including Book Club & Fitness Club
- Paid Maternity & Parental leave
- Paid Pregnancy loss leave
DIVERSITY, EQUITY, AND INCLUSION
We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences. We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms.
Officially Great Place to Work® CertifiedTM 2022/2023
Officially Great Place to Work® CertifiedTM 2023/2024
Officially Great Place to Work® CertifiedTM 2024/2025
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