Overview
As Franchise Sales Manager, you will lead and coach a network of 20+ franchisees across British Columbia. Your primary goal is to drive sales performance, operational excellence, and brand consistency across your territory. You will act as a trusted partner and coach to our franchisees, empowering them with the tools, insights, and support they need to grow their business and deliver exceptional customer experiences.
You will report directly to our C-suite officers and work cross-functionally with marketing, training, technology, and operations teams to bring strategic sales initiatives to life at the store level.
Key Responsibilities
Sales Growth & Business Coaching
- Analyze store-level sales, margins, and KPIs weekly to improve profitability, identify opportunities, and coach franchisees on actionable improvements
- Set clear monthly performance goals for each franchisee and support them in meeting (and exceeding) targets
- Drive the execution of store-level promotions, upselling initiatives, and local marketing campaigns
- Review P&L statements, labour ratios, and product mix to optimize store profitability
- Oversee and support the Franchise Development & US Area Manager
Franchise Operations & Brand Standards
- Conduct regular store visits to ensure brand consistency, operational compliance, and cleanliness
- Lead monthly performance reviews and coach franchisees on operations, customer service, and merchandising best practices
- Conduct full brand audits and support the timely resolution of any compliance gaps
- Monitor online reviews and customer feedback; respond or coach franchisees on response protocol
- Ensure alignment and compliance with the franchise agreement and brand standards
Training & Development
- Provide ongoing support and coaching for new and existing franchisees, including onboarding, tools training, and operational updates
- Support the development of store leaders by identifying training gaps and growth opportunities
- Share best practices and success stories across the network
Communication & Project Leadership
- Ensure all company-wide initiatives, product launches, and operational updates are clearly communicated and implemented at the store level
- Collaborate with the marketing team on local activations and grand openings
- Oversee and ensure store compliance with visual merchandising, promotional signage, and tech integrations
- Support franchisee participation in loyalty programs, app adoption, and new digital tools
Additional Responsibilities
- Support monthly group coaching sessions when needed
- Manage ad hoc projects
- Liaise with vendors, landlords, and service providers as needed
What We're Looking For
You’ll thrive in this role if you:
- Have a sales-first mindset and love seeing teams hit their goals
- Are a natural coach who can inspire, motivate, and challenge franchisees to level up
- Understand P&L analysis and have a solid understanding of franchise management experience
- Know how to turn data into strategy and strategy into results
- Balance empathy and accountability with grace
- Understand the nuances of retail, QSR, or health & wellness franchises
- Are tech-savvy and eager to streamline processes
- Have excellent communication, organizational, and time management skills.
Qualifications
- 5+ years of multi-unit retail or franchise management experience
- Proven track record in sales growth, coaching, and people development
- Experience in health, wellness, hospitality, or the supplement industry is preferred
- Bachelor’s degree in business, retail management, or related field (or equivalent experience)
- Strong command of Excel/Google Sheets, POS systems, and CRM tools
- Excellent communication skills, verbal and written.
- Valid driver’s license, access to a personal vehicle, and willingness to travel across BC and other provinces.
- Laptop required
Job Type: Full-time
Pay: $80,000.00-$90,000.00 per year
Additional pay:
- Bonus pay
Benefits:
- Casual dress
- Dental care
- Discounted or free food
- Extended health care
- Flexible schedule
- Store discount
Schedule:
- Day shift
- Evening shift
- Monday to Friday
- Weekends as needed
Work Location: In person
Expected start date: 2025-08-04
