Job Description:
Job Title: Director, Streaming & Discovery
Reports To: Vice President, Digital Strategy & Business Development
Department: Digital Strategy
Location: Toronto, Ontario. Canada
A little bit about our team:
We’re looking for a visionary and strategic Director of Streaming & Discovery to lead our streaming initiatives, expand artist discovery, and drive continuous growth in consumption, engagement, and market share across both audio and video platforms. This role sits at the intersection of streaming, marketing, digital innovation, and audience development — serving as a critical connector between teams and platforms. As music discovery becomes more fragmented and competitive, this role is critical to driving growth in streaming consumption, engagement, and market share.
Your role:
Reporting directly to the VP, Digital Strategy & Business Development, you will manage a high-performing team leading relationships with DSPs, and ensure our artists are positioned for long-term success across a rapidly evolving discovery and consumption landscape. The ideal candidate has a digital marketing mindset, understands how off-platform moments impact on-platform results, and knows how to harness both editorial and algorithmic tools to drive performance.
Here you’ll get to:
- Lead strategy & best practices for off-platform to on-platform conversion, educating internal teams and external partners on how to maximize impact across the fan funnel.
- Own a POV on where discovery is going — actively scouting new platforms, formats, and fan behaviors that can shape the future of streaming performance.
- Partner with Social, Audience and Marketing to develop discovery strategies that will support artist growth and develop fan funnel strategies from virality to sustained streams.
- Work with broader Digital Strategy team to identify emerging digital communities that influence early music adoption and support strategies to authentically activate within them and convert to revenue generating consumption
- Identify and test emerging tools, beta features, and off-platform tactics that drive early discovery and sustained streaming performance.
- Co-lead campaign post-mortems to evaluate performance and capture learnings across consumption, discovery, and audience development.
- Oversee WMC’s streaming business with a focus on revenue and market share growth, through evolving and executing Warner’s streaming strategy
- Manage and mentor a team of Streaming Partner Managers across Spotify, Apple Music, Amazon Music and additional DSPS and represent the Streaming team in various meetings with Marketing, A&R, Leadership and the broader Digital Strategy team, providing strategic input on behalf of Department
- Work with Data & Insights team to analyze streaming & consumption data to identify trends, forecast growth, and build strategies to drive discovery
- Monitor algorithmic traction, playlist performance, and user-generated playlist inclusion; own the learning loop around what’s working and why
- Maintain a deep understanding of our Streaming Partners business, partnering with the account leads to elevate relationships and provide strategic direction around quarterly business reviews and regular strategy meetings to mutually serve our businesses.
- Stay informed on digital partner deals, educating internal team on developments in the streaming space
- Support on monthly digital revenue forecast
- Keep current with consumer demand, changing trends, economic indicators, and competitors in the streaming space
About you:
- 8–10+ years of experience in digital marketing, streaming or partner management within music, media, or entertainment
- Proven ability to lead data-driven, revenue-impacting campaigns across DSPs and digital platforms
- Strong grasp of how social and UGC platforms (TikTok, Reels, Shorts, Discord, etc.) influence music discovery
- Experience managing and mentoring teams, and collaborating with cross-functional stakeholders (Marketing, A&R, Data, Execs)
- Excellent communicator with strong relationship-building skills, both internally and with external partners
- Deep understanding of the streaming ecosystem, editorial/algorithmic dynamics, and emerging digital trends
- Highly analytical, with the ability to translate data into strategy and action. Proficient in analytics tools (Tableau, Chartmetric, DSP backends and proprietary platforms)
- Exceptionally organized, detail-oriented, and adept at prioritizing in fast-paced environments
- Familiarity with digital deal structures and their implications on local release strategy
- Creative, curious, and passionate about innovation in the digital music space
We’d love it if you also had:
- Strong passion for music across genres; experience with artist and manager relations is a plus
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsite
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
