Director of Growth

Company Description

Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's online-first manufacturing automation platform (MAP) enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser.

Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of Canada’s Most Admired Cultures and Great Place to Work, we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts & data, and constructive debates. But at the same time, we know that we can’t repeatedly push ourselves if we are not surrounded by an uplifting and caring work environment. Those two sides of our culture, feed each other and are safeguarded with the same level of attention. Our values & principles include:

• We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
• We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
• We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
• We innovate to inspire - we value innovation in products, user experiences, and business practices.
• We collaborate to achieve more - we work as one team to achieve more than we would on our own.
• We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements

Job Description

As the Director of Growth, you will be responsible for Vention’s digital lead generation and qualification activities. Optimizing for pipeline generation, you will be entrusted with a sizable paid marketing budget that will be allocated across a portfolio of campaigns and channels. In this highly technical role, you will also maintain and improve Vention’s growth stack, related data architecture and business logics and algorithm.

More specifically you will:

• Develop and execute Vention lead acquisition strategy for performance marketing and organic/SEO channels
• Manage a team of senior performance marketers, creating operating drumbeat, experiment cadences and learning feedback loop
• Allocate paid marketing spend to maximize pipeline creation, in line with Vention’s business strategy and priorities
• Maintain a detailed understanding of paid  campaign performance through deep analytical scrutiny and real-time reporting
• Ensure a proper distribution of leads between sales motions, territories and product groups
• Optimize traffic-to-lead conversions, working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user journey.
• Leverage behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conversion
• Build and maintain Vention’s attribution model to guide decision-making about future spend allocation
• Maintain and improve data architecture of the growth stack, from paid campaign, to cohort monitoring, to CRM workflows.
• Maintain and optimize CRM data architecture and processes to improve the sales team’s efficiency and improve customer data analysis and segmentation
• Ensure proper integrations and data integrity between all go-to-market related tools, including CRM, email marketing, calendaring, structured outreach, enablement, and more
• Maintain and improve business logic and algorithm for lead scoring, grading and routing, with intent to maximize pipeline creation
• Work collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account executives

Qualifications

• Bachelor degree in engineering, data science, mathematics or economics
• 8-10 years of experience managing paid marketing across various platforms and channel (i.e. Google, Youtube, Linkedin & others)
• Skilled in data and system architecture in the context of growth stack (i.e., Salesforces, Snowflake, PowerBI, Google Analytics, etc.)
• Proven expertise in CRM management with deep knowledge of CRM data structure and best practices, including certifications for Salesforce administration (SCA, SCAA)
• Track record or managing external marketing spend in excess of $5M
• Strong knowledge of SEO/SEM mechanisms and a track record of successful implementation

Additional Information

How We Take Care of You

• Flexible paid time off and remote work policies.
• Complimentary beverages and snacks so that you are fuelled and ready for your day.
• Global comprehensive health plans so you feel your best.
• Career growth opportunities. Your future matters.
• Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights.
• Time off to volunteer and give back to your community.

What to Expect in Your Interview

• Initial Call
• Hiring Manager Interview
• Business Case
• Final Interview
• Decision & Offer

‍Commitment to Equal Employment Opportunity

Our culture is an uplifting environment for high achievers. The fast-paced, high-performance environment will give you the opportunity to build products, processes and strategies that will have a lasting impact.

When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. Together, we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion. 

We’re passionate about helping you do your best work. Claim your seat and find out what you can do!

If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway. We are happy to chat and get to know you better while you can understand the role as well.