Description
Role
Director of CRO
Reporting Into
Reporting Into
VP, Performance Marketing
Who We Are
Who We Are
Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.
Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.
Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.
Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.
Who We're Looking For
We’re hiring a Director of Conversion Strategy & Experience to build and lead a unified, high-performing CRO function at Clever Digital Marketing. This person will be responsible for scaling our testing infrastructure, improving landing page performance, and creating a cohesive conversion strategy across both Paid Search (WordPress) and Paid Social (ClickFunnels).
This is a strategic, cross-functional leadership seat responsible for unifying strategy, experimentation, execution, and performance across multiple teams.
What You'll Do
- Own and evolve the company-wide CRO strategy across Paid Search and Paid Social
- Lead and scale the CRO team (Manager + Specialists); unify process and reporting across services
- Build and manage a centralized testing roadmap across client portfolios
- Oversee the conversion-focused landing page optimization strategy across WordPress and ClickFunnels
- Partner with Paid Media, Dev, and UX teams to ensure alignment and prioritization of testing initiatives
- Define and track funnel performance metrics (CPL, CPSet, CPDemo, CPDeal) and improve conversion rates across all stages
- Build SOPs, QA systems, testing documentation, and dashboards for repeatable CRO execution
- Develop internal training, onboarding, and experimentation frameworks to scale CRO thinking across departments
- Lead collaborative rituals: testing retros, idea backlog reviews, and experiment post-mortems
- Report performance, insights, and velocity to executive team monthly
What We're Looking For
- 6+ years of experience in CRO, landing page optimization, or performance UX
- You have led a CRO program/tool for the organization in a previous leadership role
- Experience leading CRO in a lead gen or paid media agency environment
- Direct management of CRO strategists, testing managers, or experimentation pods
- Strong understanding of performance media KPIs (CPL, ROAS, CPSet, etc.)
- Expertise with both qualitative and quantitative research methods ( Hotjar, GA4, A/B testing tools, user testing, etc.)
- Strong familiarity with WordPress, ClickFunnels, and other landing page builder tools
- Proven systems-builder: has built or scaled testing backlogs, documentation systems, and team workflows
- Experience building testing systems across different channel strategies (Search vs. Social)
- Comfortable working cross-functionally with developers, designers, media buyers, and strategists
- Clear communicator who can simplify data and testing rationale to executives and clients alike
What We Offer
- An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
- Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
- Competitive compensation that reflects your expertise and contributions.
- Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
- 20 days of paid time off (PTO) annually, and 17 days PTO (holidays & generous sick days).
- Comprehensive group benefits, including health, dental, and more, to support your well-being.
- A company-provided MacBook and a home office budget to help you create your ideal workspace.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective or a new working environment.
- Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
About Clever Digital Marketing
Clever Digital Marketing is a performance agency powered by people of performance marketers and data analytics, driving exquisite results for large-scale home improvement companies.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
Report job
