At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
As Director, Brand Partnerships, you’ll be at the forefront of Viral Nation’s growth, owning complex, full-cycle enterprise deals and building long-term partnerships with some of the world’s most ambitious brands. You’ll lead both inbound and outbound efforts, managing pre-qualified opportunities while proactively opening doors through strategic, account-based selling.
This role sits at the intersection of business development, strategic consulting, and marketing innovation. You’ll partner closely with cross-functional teams, including Strategy, Creative, and Delivery, to craft solutions that drive measurable impact across influencer marketing, paid media, and social-led brand initiatives.
You’ll have the autonomy to shape your territory, the backing of a high-performing go-to-market team, and the opportunity to influence how modern marketing is sold and delivered at scale. If you’re a commercially-minded, creative problem-solver who thrives in consultative sales and isn’t afraid to break into cold accounts or challenge the status quo, this is your seat at the table.
Responsibilities:
- Own and lead complex enterprise sales cycles from discovery through to close—engaging Marketing, Brand, and Procurement stakeholders across target accounts.
- Build and grow strategic relationships with senior client decision-makers, serving as a trusted advisor who understands their business goals and translates them into tailored marketing solutions.
- Drive new business acquisition by managing qualified inbound leads while proactively generating pipeline within high-value accounts through outbound campaigns, industry events, and targeted outreach.
- Design and execute account-based sales strategies, including stakeholder mapping, multi-threaded engagement, and proposal development with cross-functional teams.
- Collaborate with internal stakeholders, including Strategy, Creative, and Delivery, to build integrated marketing programs that align with client objectives and deliver measurable results.
- Contribute to Viral Nation’s go-to-market strategy, using market insights and performance data to refine targeting, messaging, and overall sales approach.
- Maintain rigorous CRM hygiene (HubSpot), ensuring accurate forecasting, pipeline visibility, and real-time performance tracking across deals.
- Represent Viral Nation at industry conferences and events, positioning the company as a category leader in influencer marketing, paid media, and community engagement.
- Champion a culture of high performance, continuously improving sales processes, mentoring team members, and contributing to team-wide sales enablement initiatives.
- Act as a growth partner to your clients, expanding relationships beyond initial wins into long-term, programmatic engagements.
Qualifications and Skills:
- 5+ years of full-cycle enterprise sales experience, ideally in influencer marketing, digital media, or marketing services.
- Proven track record of closing complex, high-value deals with senior stakeholders across Fortune 1000 brands.
- Experience selling into verticals like CPG, Retail, eCommerce, or Entertainment.
- Skilled in account-based selling, outbound pipeline generation, and stakeholder mapping.
- Strong communicator with excellent presentation, negotiation, and executive engagement skills.
- Proficient with CRM tools (HubSpot preferred), with disciplined pipeline and forecast management.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
