Digital Content Design Lead (UX Writing)

What is the Opportunity?

As the Digital Content Design Lead, you will help RBC Insurance is enter a new era of experience-led growth and the newly formed Digital & Data team is looking for someone to join us as a Content Design Lead. This individual will play a critical role in building intuitive, inclusive, and meaningful content and UX copy alongside our designers, product team, and marketing. As a core member of the design team, we are looking for a strategic thinker and hands-on doer who always takes a human-centric approach to their work. The ideal candidate will write copy for both promotional and transactional experiences for users, with a passion for making complex, ‘legalese’ content intuitive and user-friendly. They will be a thought leader who creates new standards and guidelines on how to use our Tone of Voice to ensure consistent, customer-centric copy is expressed throughout our digital channels. This role will be both an individual contributor as well as a manager for one direct report.

What will you do?

• Create strategies and artifacts (e.g. UX writing standards) to highlight the use of content to ensure an engaging and consistent user experience across all channels

• Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insurance’s brand wherever possible

• Write short and long-form copy for a variety of digital experiences including online applications, online broker portal, website content, and emails

• Collaborate with key stakeholders, including (but not limited to) Legal, Privacy, Compliance, Information Security, and Regulatory teams to ensure that our digital copy satisfies our legal and regulatory responsibilities

• Apply the principles of Accessibility and Inclusive Design in content creation

• Create and/or support needs for French translation

• Work with Design Researchers on using qualitative and quantitative insights to inform content and UX copy decisions

• Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery

• Work within our agile operating model to provide content at the right touch points that align to squad sprint cycles

What will you need to Succeed?

Must haves

• An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience

• 7+ years of experience in UX writing, content design, or a similar role

• A portfolio that showcases your work, with an emphasis on digital experiences

• Fluency in English

• Strong understanding of how to apply copy and content design to the customer lifecycle (awareness, consideration, conversion, use, retention, advocacy)

• Experience working within a highly regulated industry, with legal teams, or subject matter with complex terms and requirements

Nice to haves

• Experience contributing to the launch of digital experiences within an agile environment

• Fluency in French

What’s in it for you?

• A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans

• Competitive pay and high-earning potential

• All the tools, training, and team support you need to grow your business and career

• Flexible work/life balance options

• Sophisticated RBCI software tools to boost your productivity and grow your business

RBC Insurance is an organization that succeeds by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first.

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.