Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications, marketing and public affairs
Job posting ID: 7536
Employment status: Regular full-time
Position's anticipated start date: 2025-08-18
Classification: PTS/MGT/IT B
Salary/Rate of pay: $80,078 - $94,028
Application deadline: 2025-08-07
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.
Together, we can make all the difference in the lives of others.
Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.
About the role
Canadian Blood Services is looking for a Regular full-time Content Lead (Copywriter) to join our dynamic Integrated Marketing team.
If you’re a strategic storyteller who combines copywriting craft with creative leadership, this role is for you. You’ll shape the voice of national campaigns, guide writers on our team, and bring our brand voice to life across every channel.
Reporting to the Manager, Creative Studio, you’re not just a writer; you’re a strategic thinker and creative force. From a 15-second ad to a donor testimonial, a social caption to a long-form video, you bring clarity, purpose and emotion to every word.
As Lead Copywriter, you’ll guide the voice and tone of our marketing efforts across platforms, ensuring everything we put into the world is clear, compelling and rooted in purpose. Your writing will drive action, build trust and elevate our brand across national campaigns and internal initiatives.
You’ll also be a hands-on leader providing mentorship and direction to writers, collaborating closely with designers and creative partners and helping build a culture of high creative standards.
At Canadian Blood Services, you’ll experience what you get when you give: a chance to lead with purpose, sharpen your craft alongside a passionate and collaborative team and see the real impact of your work across the country. If you're looking to grow as a creative leader while contributing to something bigger than yourself, this role is made for you.
Formula for success
- Leadership in copywriting. You’ve mentored writers, set high creative standards and know how to guide both projects and people.
- A sharp instinct for brand voice. You can bring a defined strategy to life, keeping tone and messaging consistent while making space for creativity and connecting emotionally with your audience.
- Strength in storytelling. You synthesize complex ideas into clear, compelling, audience-first messages. From interviewing a donor to capturing a patient’s experience to shaping a campaign message, you know how to draw out emotion and make it compelling while resonating with your audience.
- A clear understanding of how copy supports and enhances design. You work closely with the Creative Lead to deliver cohesive, unified and intentional content.
- Hands-on copywriting expertise across formats. From ads and social posts to email campaigns, scripts and long-form storytelling, you adapt tone and structure to fit the platform and audience.
- Performance-driven writing. You blend creativity with performance, using data, SEO insights, KPIs and audience research to shape content that connects and converts.
- Fluency in platform-specific content for social. You know how to write for each medium and its audience.
- Strength in both long-form and short-form writing.
- Collaboration mindset. You thrive in a fast-paced environment, working closely with designers and cross-functional teams to deliver unified, intentional creative.
Desired education and skills
- Completion of post-secondary education in a relevant discipline from a recognized academic institution is essential, preferably in Public Relations, Journalism, Communications or Marketing.
- Minimum five (5) years of Marketing communications-related experience; minimum of three (3) years' within a Senior writing role.
- Healthcare and/or biopharma or agency experience is an asset.
- Proven ability to translate complex ideas into clear, compelling content across multiple formats, with a sharp eye for storytelling, brand voice and audience impact.
- Strong knowledge of Microsoft Office apps and Adobe Acrobat.
What we offer you
- 4 weeks' vacation.
- Annual performance award up to 8%.
- Comprehensive group health, dental and vision benefits for you and your family.
- Defined benefit pension plan.
- Employee discounts, wellness program, professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40 % of the time/days of the week.
- Shift/hours - Monday to Friday days, 37.5 hours a week, 7.5 hours a day.
- Travel requirements - travel may be required for training purposes.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [email protected] and [email protected] to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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