Job Description:
iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
The Account Director is responsible for developing & maintaining a strong relationship with our client, while ensuring excellence in our digital media planning strategy. The Account Director will oversee the entire strategic process for their client groups and collaborates with trafficking, performance media operations, planning, and buying teams to achieve client goals. This role is critical to lead media planning direction as well as overseeing the quality standards of the team’s planning strategy, reporting and client leadership.
Role & Responsibilities
- Leverage your digital expertise to navigate clients’ requirements and objectives to create breakthrough digital experiences across a variety of channels including web, search, social, and video, defying conventions, and creativity.
- Provide ongoing mentorship to junior and intermediate digital team members
- Develop and collaborate to build strong relationships with client and agency stakeholders across various disciplines, business areas and regions, developing a strong integrated product.
- Provide thought leadership to client and agency stakeholders surrounding industry trends, media landscape changes, and general POVs on platforms and technology.
- Manage the workload, workflow, engagement, and professional development of direct reports
- Contribute to new business development activities and pitches
- Define standards, guidelines, and processes that enable agile delivery through automation
- Supports the media buying teams throughout the campaign activation process to maintain performance and resolve issues
- Defines reporting standards for clients demonstrating the strategy and rationale executed to deliver on campaign goals
- Instils a high-performance, data-driven, continuous improvement culture within a shared service organization
- Develop and maintain up-to-date knowledge of digital media technologies and their applications in the media and advertising industry
Qualifications
- 8+ years of experience in Media
- 5+ years of experience in Paid Search and Paid Social channels
- 3+ years of experience managing a team of direct reports
- Extensive experience in driving measurable outcomes for lead generation and ecommerce businesses
- Mastery in interpreting data and research to develop meaningful insights
- Experienced storyteller and presenter, accomplished in developing and delivering strategic presentations with the ability to think on one's feet
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- Strong analytical skills with expert knowledge of Google Ads and Google Analytics
- Ability to organize ideas and present back information logically and sequentially.
- A sense of curiosity, and desire to innovate/test new approaches
Additional information
The salary range for this position is $95k-$105k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
Toronto
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
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