About Us
Wood N Tassel home is a premium furniture & home decor retailer dedicated to bringing stylish, value-priced, high-quality pieces to our customers. We are looking for a Social Media Specialist to be the face of our brand, creating engaging content that showcases our offerings.
Job Overview
The Social Media Specialist will be responsible for developing and executing a dynamic social media strategy tailored to the furniture retail industry. This role will focus on showcasing our furniture collections, promoting brand values, and driving customer engagement and sales through compelling content and targeted campaigns. The ideal candidate is a creative storyteller with a passion for design, strong digital marketing expertise, and a deep understanding of social media platforms.
Key Responsibilities
- Develop and Implement Social Media Strategy: Create a comprehensive marketing strategy for social media to promote furniture collections, seasonal campaigns, and in-store events, aligning with the brand’s goals of increasing foot traffic and online sales.
- Content Creation and Curation: Produce high-quality, visually appealing content (text, images, videos) that highlights furniture designs, interior styling tips, and customer testimonials to boost community engagement.
- Brand Persona Development: Craft a consistent and aspirational brand voice across all social channels, reflecting the store’s commitment to quality, style, and customer satisfaction.
- Daily Channel Management: Actively manage and post on major social media platforms (e.g., Instagram, Facebook, TikTok, YouTube) to maintain a strong and relevant online presence.
- Customer Engagement: Respond promptly and professionally to customer inquiries, comments, and reviews on social platforms, fostering trust and loyalty.
- Social Media Ad Campaigns: Design and execute targeted ad campaigns using platforms like Facebook Ads Manager and Instagram Ads to generate leads, drive online sales, and promote in-store promotions.
- Influencer and Brand Partnerships: Collaborate with interior design influencers, home decor bloggers, and complementary brands to grow the store’s social following and enhance brand credibility.
- SEO and Analytics: Leverage SEO, keyword research, and Google Analytics to optimize content and track performance metrics, ensuring maximum reach and engagement.
- Trend Forecasting: Stay ahead of digital marketing trends, emerging platforms, and furniture industry innovations to keep the brand’s social presence fresh and competitive.
- Event Promotion: Amplify in-store events, product launches, and sales through social media to drive attendance and customer participation.
Qualifications and Skills
- Experience: 2+ years of experience in social media management, preferably in retail, home decor, or furniture industries.
Platform Proficiencies:
- Major Social Media Platforms: Expertise in managing and growing audiences on Instagram, Facebook and YouTube with a focus on visual platforms ideal for showcasing furniture.
- Social Advertising Platforms: Proven experience with Facebook Ads Manager, Instagram Ads to create high-ROI campaigns.
Content Creation and Editing Tools:
- Graphic Design Software: Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva for designing eye-catching social media visuals.
Technical Skills:
- In-depth knowledge of SEO, keyword research, and Google Analytics to optimize content and measure campaign success.
Creative and Analytical Abilities:
- Exceptional ability to create compelling content that resonates with furniture buyers and interior design enthusiasts.
- Strong analytical skills to interpret data and adjust strategies for maximum impact.
If you are passionate about social media, possess a strong creative flair, and have the skills necessary to elevate our online presence, we encourage you to apply for this exciting opportunity.
Job Types: Full-time, Part-time, Permanent
Pay: $20.00-$22.00 per hour
Benefits:
- On-site parking
- Store discount
Experience:
- Social media management: 1 year (required)
- Influencer and Partnership : 1 year (required)
Work Location: In person