Social Media Specialist

Department: Marketing and Communications

Position Type: Full-Time – Permanent

Expected Start Date: end-August, 2025

What we offer:

• Flexible work arrangements
• Comprehensive Benefits package includes Extended Health Care, Dental Benefits, Basic Life Insurance, Accidental Death and Dismemberment, Short-Term and Long-Term Disability, and Employee and Family Assistant Program (EFAP)
• Employer-matched Pension Plan at 5%
• Generous paid time off, including Vacation days, Sick Time
• Working in a beautiful park setting.
• Free entrance to the Park, including to our many public special events.
• Employee discounts on food and retail items and free parking.

Who We Are:

The Social Media & Communications Specialist is a digital-first communicator who thrives on storytelling, community engagement and content creation. This role is responsible for managing Heritage Park’s social media channels, developing high-performing content, and supporting broader communications needs—including media relations, email newsletters, internal campaigns and promotional initiatives.

You’ll bring fresh ideas, strong creative instincts, and a data-informed mindset to grow our audience, elevate the Park’s voice, and inspire guests to visit again and again.

Responsibilities:

Social Media Strategy & Management

• Develop and execute platform-specific strategies to grow audiences and drive engagement across major social platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn)
• Plan and maintain a proactive social media calendar aligned with Heritage Park’s marketing and communications strategy, plus Park-wide programming and priorities
• Create, schedule and publish engaging, on-brand content—including Reels, TikToks, Stories, carousels, video clips and images
• Write compelling copy that resonates with a family-friendly audience and reflects Heritage Park’s voice, values and messaging standards
• Answer direct messages and guest inquiries through social media channels, and monitor user-generated content daily
• Engage with the general public, community partners, tourism organizations, influencers and local businesses through likes, comments and shares to strengthen relationships and increase reach
• Escalate issues or sensitive feedback to the appropriate internal stakeholders as necessary
• Collaborate with departments across the Park to source content, support initiatives and tell compelling stories
• Build and maintain relationships with influencers and external media through social channels
• Use tools like Canva or Adobe Express to produce simple graphics and visual assets for social media, web and internal use
• Monitor social media trends and proactively recommend new content formats, tools and campaign ideas
• Support real-time event coverage, including occasional evening, weekend and holiday work
• Support the growth of Heritage Park’s digital presence by exploring and launching new social media platforms as needed
• Stay up to date on best practices, tools and innovations in social media and digital storytelling

Social Media Strategy & Management

• Assist in the development of media materials, including press releases, media advisories, key messages and media kits
• Support media logistics such as preparing briefing notes, coordinating interviews and tracking coverage
• Liaise with media outlets and respond to inbound media requests in coordination with the Communications Manager
• Write and coordinate the production of Heritage Park’s regular email newsletters, including drafting copy, sourcing images and scheduling through our email platform
• Provide writing and editing support for advertising, signage, promotional materials and campaign copy
• Help ensure consistency of messaging across media, digital and print platforms

Performance Tracking & Optimization

• Assist in the development of media materials, including press releases, media advisories, key messages and media kits
• Support media logistics such as preparing briefing notes, coordinating interviews and tracking coverage

Cross-Departmental Collaboration

• Work closely with marketing, programming, interpretation, retail, and food services to ensure social media content supports organizational goals
• Support special events and seasonal campaigns through real-time social coverage, including live posting or stories
• Assist other departments in leveraging social media for their outreach needs while maintaining brand consistency

Required Qualifications:

• Post-secondary education in Marketing, Communications, Journalism, or a related field.
• Minimum 3 years prior experience with content strategy, marketing or related role is required. Proven experience in content strategy, content marketing, or a related role.
• Strong working knowledge of social media platforms.
• Proficient in social media analytics and reporting; Google Analytics Certification is asset.
• Experience in a not-for-profit environment would be considered an asset
• Medium to advanced level proficiency to utilize relevant technologies such as Asana, Office 365, Social Media sites, Adobe Acrobat and CMS (content management systems) like WordPress. Familiarity with AI marketing tools will be an asset.
• Exceptional organizational skills and keen attention to detail are imperative
• Proficient verbal and written communication skills for effective engagement with clients, team members, vendors, and other stakeholders
• Demonstrated strong interpersonal and communication skills in a client-faced setting
• All successful candidates (over the age of 18) will be required to go through Police Information Check as a condition of employment.

Special Clothing and Equipment:

• Business attire is required when working in the office, ensuring a professional and presentable appearance.
• Appropriate costuming and safety equipment will be provided by Heritage Park; and
• Footwear, as designated by the Heritage Park Costume Department, will be provided by the employee.

Special Working Conditions:

• The position will be exposed to weather extremes and will work both indoors and outdoors; and
• This position is physically demanding, and the incumbent must have the ability to lift heavy items, stand for long periods of time and walk throughout the Park for extended periods.

Hours of Work:

• The standard hours for this position are 35 hours per week;
• Flexibility is required as the schedule will vary throughout the year, depending on the work required and event schedule.
• This position is required to work attend events for social coverage which will include some evenings and weekends.