At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.
We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.
You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.
So, if you’re looking to do what you love, we could be a perfect match.
The Search Engine Optimization (SEO) Specialist supports the overall performance of acquisition practices as it relates to execution and optimization of organic search. This role focuses on performing detailed technical SEO audits and working with the dev team to fix SEO issues. Responsibilities include optimizing site structure, improving page speed, managing on-page elements and supporting keyword integration. The role also involves analyzing site performance, preparing reports, and presenting findings to guide SEO/GEO strategy in the AI era.
Your role
- Work closely with marketing and technical teams to ensure a cohesive online user experience, from first exposure in the search engines to the landing page and through the brand interaction
- Perform on-page optimization, including content management and improvement
- Conduct technical & content SEO audits
- Improve crawl experience for search engine bots while ensuring best in class user experience
- Develop AEO/GEO Strategies: Research and implement best practices for Answer Engine Optimization and Generative Engine Optimization across multiple platforms.
- Content Optimization: Collaborate with content team to structure information for maximum visibility in featured snippets and AI summaries.
- Performance Analysis: Monitor rankings, traffic, and engagement from generative engines; generate actionable insights and regular reports.
- Technical SEO Collaboration: Work with developers to ensure schema markup, structured data, and site architecture are optimized for AI-driven discovery.
- Stay Ahead of Trends: Track the latest in AI search, SGE, and generative engine algorithms; educate the team and adapt strategies accordingly.
- Evangelize SEO across the Rona team
The Qualifications We Are Looking For
- Understanding various ranking factors and social signals
- Strong understanding of answer engines, generative AI, and conversational search
- Experience with schema markup, structured data, and technical SEO
- Analytical mindset with proficiency in Google Analytics, Search Console, and AI tools
- Familiarity with front-end web development (HTML 5, CSS 3, JSON-LD)
- Google Analytics or Adobe Analytics experience
- Experience with multiple SEO tools: Ahrefs, Screaming Frog, SEMrush and similar tools
- Experience with SEO on eCommerce properties and website migration
- Experience with Structured Data
- Experience with UX/UI
By joining the RONA family, you’ll enjoy many benefits, such as:
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more!
If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.
RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.