Intitulé du poste
SEO Specialist
Contrat
Permanent temps plein
Description de la mission
Legault Group specializes in the manufacture and sale of pet food and treats. Our brand portfolio includes a Canada-wide retail chain (Mondou and Ren's Pets) and exclusive brands (Vetdiet, O'select, Petstory, and Beonebreed) offering a wide range of products for dogs and cats, as well as local manufacturing facilities. Groupe Legault is constantly innovating and contributing to animal welfare. We are proud to be a Quebec family specializing in the pet industry that has been bringing joy, love, and health to animals for over 100 years.
Job summary
Reporting to the Digital Performance Manager, the SEO Specialist is responsible for the SEO strategy aimed at improving the visibility, presence, and performance of our e-commerce platforms. They guide the company through traditional search engines, GenAI platforms, AI-based purchasing agents, local SEO, and product visibility. Their mission is to generate qualified organic traffic, increase product visibility, and drive sales through innovative SEO practices tailored to the evolving customer journey.
Your mission at Legault Group:
SEO strategy and implementation
- Develop and drive the comprehensive SEO strategy (technical, on-site, off-site);
- Optimize product pages, category structures, metadata, and content to maximize visibility and conversion
- Monitor algorithm changes and adjust strategies to remain competitive;
GenAI and emerging research
- Implement tactics for GenAI platforms and AI-based shopping assistants;
- Ensure optimal brand and product presence in AI-assisted search environments;
Local SEO and in-store visibility
- Optimize local store presence via profiles, maps, and directories;
- Enhance omnichannel visibility to drive online and in-store traffic;
Cross-functional collaboration
- Align natural referencing with campaigns, promotions, and product launches with content, merchandising, and marketing teams;
- Collaborate with IT and e-commerce teams to improve site speed, indexing, and search;
Performance monitoring and analysis
- Define and track SEO KPIs: ranking, organic traffic, click-through rate, conversion, and revenue contribution;
- Conduct audits and share analysis and best practices across brands for large-scale implementation;
Profil
Profile seeked :
- At least 5 years of experience in natural referencing (experience in retail or e-commerce highly appreciated).
- Bachelor's degree in marketing, business, e-commerce, or a related field (or equivalent experience).
- Proven experience in growing organic traffic and impacting sales through SEO strategies.
- In-depth expertise in technical SEO, keyword research, site audits, and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog).
- Good knowledge of AI-based search trends, GenAI platforms, and shopping agents.
- Experience in local SEO for multi-site and omnichannel retail environments.
- Strong analytical skills and ability to translate data into clear, actionable recommendations.
- Team player with the ability to work cross-functionally with content, product, IT, and marketing teams.
- Bilingualism (English and French) is required, as you will be called upon to interact regularly with clients, partners, and employees across Canada in both official languages.
To be happy at Legault Group, you:
- Love meeting people and building relationships;
- Consider trustworthiness and integrity to be the foundation of all good relationships;
- Are passionate about animals;
- Work well with your team and help create a unique atmosphere;
- Do you have a desire to constantly develop your skills and enjoy working in a constantly changing environment?
We offer a comprehensive range of competitive employee benefits!
Emplacement du poste
Lieu
Montréal, Québec, Canada
Société
Groupe Legault
Informations générales
Entité
Siège social Groupe Legault. 11200 Rue Renaude-Lapointe, H1J-2V7, Anjou, QCRéférence
2025-3454Categorie de l'offre
Standard