Sales Operations Assistant

SALES OPERATIONS ASSISTANT

Location: Toronto, ON (Factory-based)Reports to: Director of Sales

Company Overview
Beta-Calco Inc. is a leader in the architectural lighting industry, specializing in the design and manufacture of high-quality luminaires since 1942. We prioritize our people and foster a strong team spirit to achieve our goals while continuously innovating to meet the unique needs of industry professionals.

Summary
Sales Operations Assistant - You will play a crucial role in supporting Beta-Calco’s sales organization by acting as a factory-based liaison to the Director of Sales. This position requires a proactive, highly organized individual who can coordinate cross-departmental initiatives, support sales activities, and ensure smooth execution of events, sample distribution, and product launches. The ideal candidate thrives in a fast-paced environment, demonstrates strong communication skills, and can effectively manage multiple priorities that directly contribute to the company’s sales growth and customer experience.

Responsibilities

Sales Support & Coordination

• Collaborate with the Director of Sales to implement and advance company sales initiatives.
• Partner with Regional Sales Managers (RSMs) to track, follow up, and document quotation activity in the CRM system.
• Support the Director of Sales in gathering and organizing data for the Business Analytics team.
• Maintain accurate agency and client contact lists to support marketing campaigns and sales outreach.
• Support Customer Service and Quotes

Event & Visit Management

• Lead the planning and coordination of factory visits, including accommodations, transportation, entertainment, and facility readiness.
• Work closely with the Marketing team to organize and execute large-scale trade shows, from booth setup to event logistics.
• Support RSMs in preparing for regional trade shows, ensuring all materials, samples, and resources are delivered on time.

Sample & Product Launch Coordination

• Manage sample allocation for RSMs and agency partners, ensuring accurate tracking and timely distribution.
• Collaborate with the New Product Development (NPD) and Marketing teams to coordinate the rollout of new product samples.
• Assist with new product launches and presentations, ensuring sales teams are equipped with the tools and materials needed for success.

Cross-Functional Collaboration

• Work with internal departments—including Production, Marketing, and NPD—to ensure alignment on sales initiatives and operational priorities.
• Take ownership of special projects that contribute to annual sales goals and process improvements within the sales department.

Qualifications

• High school diploma or GED required; post-secondary education in Business, Marketing, or a related field is an asset.
• Strong organizational, planning, and multitasking abilities with a high attention to detail.
• Proficiency in Google Workspace (Docs, Sheets, Slides).
• Excellent written and verbal communication skills in English.
• Ability to work independently, prioritize tasks, and follow through with minimal supervision.
• Strong interpersonal skills with the ability to collaborate across departments.
• Valid driver’s license and ability to travel internationally, including overnight stays.

Physical Demands & Work Environment

• Ability to lift and move boxes up to 30 lbs.
• Ability to climb short ladders and use hand tools for trade show booth setup.
• Comfortable working in both office and factory environments, and interacting directly with customers.
• Willingness to travel occasionally across Canada and the USA.

LIMITATIONS & DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be an exhaustive list of all responsibilities, duties, and skills required for the position. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor. All job requirements are subject to modifications in an effort to accommodate individuals with disabilities.

Job Types: Full-time, Permanent

Pay: $50,000.00-$55,000.00 per year

Benefits:

• Casual dress
• Dental care
• Employee assistance program
• Life insurance
• On-site parking
• Paid time off
• Vision care
• Wellness program

Ability to commute/relocate:

• North York, ON M3J 3A7: reliably commute or plan to relocate before starting work (preferred)

Language:

• English (preferred)

Work Location: In person