Overview
We are seeking a dynamic and results-driven Media Buyer to join our marketing team. The ideal candidate will have a strong background in digital marketing and a proven track record of executing successful media campaigns across various platforms. As a Media Buyer, you will be responsible for strategizing, negotiating, and purchasing advertising space to maximize our brand's visibility and reach.
Responsibilities
- Develop and implement media buying strategies that align with overall marketing objectives.
- Conduct thorough market research to identify target audiences and optimal advertising channels.
- Negotiate rates and contracts with media vendors to secure the best placements within budget constraints.
- Manage and optimize campaigns across platforms such as Google Ads and Facebook Advertising to ensure maximum effectiveness.
- Analyze campaign performance using analytics tools, adjusting strategies as necessary to improve results.
- Collaborate with the marketing team to create cohesive messaging across all media channels.
- Monitor industry trends and competitor activities to stay ahead in the market.
Skills
- Proficiency in Nielsen metrics for audience measurement and analysis.
- Strong knowledge of Google Ads and Facebook Advertising platforms for effective campaign management.
- Experience in digital marketing strategies, including SEO, PPC, and social media advertising.
- Excellent analytical skills to interpret data and make informed decisions based on performance metrics.
- Strong negotiation skills to secure favorable terms with media outlets.
- Solid understanding of budgeting processes related to media purchasing and campaign execution.
- Ability to work collaboratively within a team while also being self-motivated and independent in managing projects. Join us as we elevate our brand through strategic media buying efforts!
Job Type: Part-time
Pay: $46,481.01-$77,883.89 per year
Work Location: In person