Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy!


•‍♂️ Ready to lead the charge in one of the most exciting sports retail launches in the Southern Hemisphere? Sports Direct is hitting the ground running in Australia and New Zealand, and we need a dynamic Marketing Manager to make our mark.

• Your Mission
• Build the Brand from the Ground Up: Craft and execute a full-funnel marketing strategy to launch and grow Sports Direct in ANZ.
• Local Expertise: Leverage your deep knowledge of the ANZ sports landscape to inform marketing plans, local activations, sponsorships, and community partnerships.
• Campaign Maestro: Develop and manage the integrated marketing calendar, aligning with retail events, sports seasons, and product launches.
• Digital Innovator: Utilise AI tools, performance data, and digital insights to optimize campaigns, automate workflows, and improve ROI.
• Community Connector: Activate local area marketing initiatives that connect stores with their communities, from grassroots events to ambassador programs.
• Creative Leader: Oversee the production of on-brand content for use across various channels.
• Launch Strategist: Lead the go-to-market and grand opening strategies for each new store.
• Team Captain: Lead a small but high-performing marketing team and collaborate with ecommerce, CRM, Retail, and Merchandise teams.
• What You Bring
• 8–10+ years of experience in brand, retail, or digital marketing, ideally in sports, lifestyle, or omnichannel retail.
• A deep understanding of the Australia & New Zealand sports ecosystem, including key sports, leagues, events, and audiences.
• Proven experience managing end-to-end campaigns across multiple channels.
• Strong digital marketing skills, with exposure to AI tools, automation, and performance analytics.
• Strategic thinker with a strong bias for action and delivery.
• Excellent stakeholder management and communication skills.
• Bonus points for experience with store launches, local area marketing, and sports sponsorships.
• Why Join Us?
• Be Part of the Action: Play a key role in launching one of the most exciting brand expansions in Australian & New Zealand retail.
• Shape the Culture: Help shape the local voice, tone, and culture of a globally recognized sports brand.
• Supportive Team: Join a supportive team with bold ambitions and a modern approach to marketing.
• Generous Perks: Access generous staff discounts across Sports Direct and all Accent Group brands.
• Visible Impact: Enjoy the satisfaction of seeing your work come to life in-store, online, and in the community.

Ready to Make an Impact?
If you're ready to take on a challenging and rewarding role that allows you to shape the future of sports retail in Australia and New Zealand, apply now to join the Sports Direct team.


At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.