Logan College is a leading institution in fashion education, dedicated to nurturing creative talent and preparing students for dynamic careers in the global fashion industry. Our innovative programs blend design, business, and technology, fostering the next generation of trendsetters and fashion leaders.
We are seeking a dynamic and results-driven Marketing Manager to lead and execute the college’s marketing strategy. This role is central to building brand awareness, driving student enrollment, and positioning Logan College as a premier destination for fashion education.
Key Responsibilities
- Develop, implement, and manage comprehensive marketing plans to support student recruitment, events, and brand visibility.
- Create compelling campaigns across digital and traditional platforms, including social media, email, print, and video.
- Collaborate with admissions, faculty, and creative teams to ensure consistent brand messaging.
- Manage the college’s online presence, including website content, SEO, and social media platforms.
- Analyze marketing performance using metrics and data insights; adjust strategies to optimize results.
- Plan and oversee promotional events, open houses, and fashion showcases.
- Coordinate with external vendors, agencies, and media outlets as needed.
- Stay up to date on fashion, education, and marketing trends to keep campaigns innovative and relevant.
Qualifications
- Bachelor’s degree in Marketing, Communications, Fashion Marketing, or a related field (Master’s preferred).
- 3–5 years of experience in marketing, ideally in education or fashion industries.
- Proven success in developing and executing integrated marketing campaigns.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp).
- Strong creative, strategic, and project management skills.
- Excellent communication and interpersonal abilities.
- Passion for fashion and a strong understanding of fashion education.
Job Types: Full-time, Part-time
Language:
- English (preferred)
Work Location: In person