The Adventure Hotel and its affiliated brands (Empire Coffee, Louie’s Steakhouse, Uptown Sports Bar, Grand Liquor Store) are seeking a creative, strategic, and data-driven Marketing Coordinator to join our team.
This is a dynamic role for someone who thrives in both collaborative and independent environments, with a strong passion for marketing and a solid understanding of the hospitality industry.
You’ll play a key role in shaping brand identity, driving engagement and sales, and growing visibility across multiple platforms—from digital campaigns to on-the-ground activations. The ideal candidate is adaptable, enjoys variety, and is confident in both strategy and execution.
What You’ll Do:
Brand & Content Creation
- Develop engaging content for social media, email newsletters, blogs, and websites.
- Design on-brand marketing materials (Canva required; Adobe Creative Suite an asset).
- Capture and edit photos/videos for promotional use.
- Maintain consistent branding across all businesses and channels.
Digital Marketing & Website Management
- Manage and update website (WordPress) with SEO best practices.
- Implement strategies to improve visibility and organic traffic.
- Track and analyze campaign performance using Google Analytics, SEMrush, and related tools.
- Grow social media presence on Instagram, Facebook, YouTube, and TikTok.
- Plan and manage Google Ads campaigns.
Strategy & Partnerships
- Support the development and execution of marketing campaigns to drive revenue and awareness.
- Analyse market trends and competitor activity to identify opportunities.
- Manage marketing budgets and measure ROI.
- Build and maintain relationships with press, PR contacts, sponsors, and local partners.
Special Projects & Events
- Contribute to projects such as product development, website refreshes, and marketing kit/pitch deck creation.
- Assist in planning and promoting local events and community initiatives.
- Coordinate cross-brand campaigns across The Adventure Hotel and affiliated businesses.
What We’re Looking For
- Strong background in marketing and communications, experience in the hospitality industry is an asset.
- Creative mindset with the ability to balance big-picture strategy and hands-on execution.
- Proficiency in Canva; Adobe Suite skills are a plus.
- Solid understanding of SEO, website management (WordPress), and analytics tools.
- Strong writing and storytelling skills.
- Basic photography/videography and editing abilities.
- Highly organised, detail-oriented, and able to manage multiple priorities.
- Team player who can also work independently.
Key Responsibilities
Advertising Management
- Plan, execute, and evaluate advertising campaigns that drive awareness and sales.
- Ensure campaigns align with brand standards and business objectives.
Marketing Strategy Development
- Conduct market research and provide insights for product and campaign development.
- Develop and implement marketing strategies, including direct and digital campaigns.
- Establish and maintain distribution networks.
Campaign Analysis
- Lead post-campaign reviews and report on KPIs.
- Provide actionable insights to strengthen future marketing efforts.
Social Media Management
- Manage and grow social media platforms.
- Engage with audiences, respond to reviews, and maintain a consistent brand voice.
Content Creation
- Collaborate on creating promotional content including photos, videos, posters, press releases, menus, newsletters, and reports.
Community & Partnerships
- Build and maintain relationships with local businesses and organisations.
Qualifications
- Degree or diploma in Marketing, Communications, or a related field.
- Minimum 3 years of experience in marketing.
- Strong knowledge of digital marketing tools, analytics, and content management systems.
- Excellent writing, editing, and communication skills.
- Proven experience managing social media platforms and campaigns.
- Ability to work both independently and collaboratively in a fast-paced environment.
What We Offer
- Competitive salary based on experience.
- Opportunities for professional development.
- A creative, supportive team environment.
- The chance to make a real impact in a growing business rooted in the Nelson community.
*our RCIP allocations are currently full
Job Types: Full-time, Permanent
Pay: $20.00-$25.00 per hour
Expected hours: No more than 40 per week
Benefits:
- Dental care
- Extended health care
- Life insurance
Work Location: In person