THE COMPANY
Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.
Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.
Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).
THE POSITION
We are looking for a highly motivated and results-driven Digital Marketing Campaign Specialist to join our marketing team. The ideal candidate will have a passion for all things marketing and possess strong analytical skills to drive successful campaigns.
Responsibilities:
- Collaborate with our digital marketing agency to support the planning, execution, and measurement of marketing campaigns across multiple channels including email, social media, PPC, and display advertising.
- Create and execute targeted promotions and loyalty programs.
- Develop, implement, and manage A/B testing strategies to optimize campaigns and drive ROI.
- Conduct thorough market research and competitor analysis to identify opportunities for retention and growth.
- Collaborate with the creative team to develop engaging and effective campaign assets.
- Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives.
- Monitor and analyze campaign performance and make data-driven recommendations for optimization.
- Stay current with the latest industry trends and technologies to ensure campaigns are effective and innovative.
Requirements:
- 3+ years of experience in digital marketing, with a strong focus on campaign management.
- Proven track record of creating and executing successful digital campaigns.
- Excellent analytical skills, including experience with Google Analytics, A/B testing, and data-driven decision making.
- Experience with CRM/CDP systems such as Optimove (we use this), Hubspot, Zoho, or similar.
- Is a self-starter with strong project management skills and experience working with cross-functional teams.
- Excellent written and verbal communication skills.
- Passion for staying current with the latest digital marketing trends and technologies.
- Experience or interest in iGaming is a plus, but not required.
What We Offer:
- Competitive salary and benefits package.
- A dynamic and fast-paced work environment.
- Opportunities for career growth and advancement.
- A supportive team culture and opportunities to work on exciting and impactful projects.
Job Type: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site childcare
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
Work location: Hybrid - on site 3 days per week at the office in North York, ON M2J 5B5
If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!