Position Summary
The Marketing and Sales Manager will be responsible for ensuring development, implementation and evaluation of a marketing plan; staff training on marketing and lease-up procedures; and provide coordination of promotional activities within the retirement home including community linkages.
The Marketing and Sales Manager reports directly to the General Manager and provides weekly marketing reports plus a monthly summary of all marketing activities.
Duties & Responsibilities:
1. Develops marketing plan and is responsible for implementation and evaluation, revising as needed based on changes in the marketplace and competitive analysis;
2. Remains up to date with changing industry standards and trends/services and knows local competition extremely well;
3. Completes a competitive analysis annually and makes recommendation for rates / service changes based on this information;
4. Provides staff training and hands-on support for marketing, tours, open houses, special event planning, marketing principles, documentation, and customer service;
5. Completes weekly marketing reports and submits to designated corporate staff / owners as applicable as well as a monthly summary of all traffic and marketing activities;
6. Uses competitive analysis and monthly traffic reports to help determine advertising campaign, incentives programs (including referral program) and community outreach goals;
7. Ensures that residence and model suites are “tour ready” at all times – liaises with Maintenance Manager and General Manager to address any deficiencies;
8. Works with Maintenance Manager to ensure that vacant suites are refreshed to residence standards in a timely manner;
9. Maintains leads management system to ensure scheduled follow up calls are completed to track and develop relationships with prospects;
10. Develops community partnerships and promotes the use of the residence for external groups as a promotional strategy; Works with the Recreation Manager to ensure the sharing/maximizing of resources and marketing opportunities both internally and externally;
11. Arranges all terms and process for trial and respite stays within the residence;
12. Ensures appropriate follow up to all residents admitted to hospital to set process for their return to residence;
13. Ensures that all expenditures are tracked and reconciled with approved marketing budget;
14. Organises and conduct tours, follow ups, lease up interviews, admissions arrangements;
15. Maintains the confidentiality of information relating to residents both personal and financial;
16. Other duties as assigned.
Qualifications
- Must have 2 years marketing / sales experience including tours and lease up, preferably in a seniors housing;
- A post secondary degree or diploma in marketing or public relations or equivalent an asset;
- Must have excellent customer service skills and knowledge and be able to teach others.
- Must have excellent interpersonal and written skills
- Must be able to adjust personal schedule to accommodate tours and Open Houses on weekends and evenings.
- Must be a self starter and possess a high level of energy, enthusiasm, humor and flexibility and enjoy working with seniors and disabled persons.
- Must be able to work as a team member to develop marketing strategies
- Must have computer skills in MS Office (Excel, Word) and internet and email applications.
- Must be able to multi-task on several projects at once with excellent time management skills.
- Must have valid driver’s license
- Must present a professional image to the public at all times and be able to represent/promote the residence at outside business meetings, community events, etc.
- We are an equal opportunity employer and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Extended health care
Schedule:
- 8 hour shift
Work Location: In person