PENN Entertainment, Inc. is North America's leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We're always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it's through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we're excited to push the boundaries of what's possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN's omnichannel gaming and entertainment strategy.
When you join PENN Entertainment's digital team, you'll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you'll also be part of a company that truly cares about your career growth. We're committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.
About the Role & Team
We are seeking a Manager, Performance Marketing to lead our data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a high-impact, role focused on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth across regulated markets in the U.S. and Canada.
About the Work
- Develop strategies to segment and target new customers across our 5 products
- Responsible for running CPI and CPA user acquisition campaigns within all major social platforms
- Define audience strategies and make and align creative with audiences to maximize impact
- Manage significant media spend across acquisition channels.
- Provide thought leadership on best practice user acquisition and conversion tactics.
- Working closely with the Marketing and acquisition team, you'll work hand in hand with creative, product and analytics to drive acquisition of users for Penn's products
- Other duties as required.
About You
- Bachelor's degree, a focus on analytics or finance preferable.
- 5+ years of experience building and managing digital campaigns at scale and responsible for significant media budgets on social platforms
- Experience with attribution platforms and MMPs (i.e. AppsFlyer, Branch, etc.)
- Experience w/ mobile acquisition strategies and operational best practices, including custom audiences, lookalikes, etc.
- Understand how to build proper account and campaign structures to optimize performance for specific ad platforms
- Experience collaborating cross-functionally, working with designers and product teams.
- Great attention to detail.
- Ability to handle multiple accounts simultaneously.
- Ability to work under pressure in a fast-paced environment.
- Experience in Smartly preferred.
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Candidates residing in Ontario requiring special accommodation can email accessibilityoffice@thescore.com
theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.