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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Manager, Media, is responsible for supporting the strategy, planning, execution and analytics against Tim Hortons paid media across all media channels (TV, Digital, Radio, Out-of-Home. This person can manage full-funnel campaigns and has a deep understanding of media, in particular digital platforms and partners (Google/YouTube, Meta, Tik-Tok, etc.). They will also be responsible for the Performance Marketing strategy. This person will report to the Director, Media.
The right person for this role is eager, a self-starter, and is motivated by seeing their work result in data-driven results. Roles And Responsibilities
- Lead Performance Marketing strategy, including planning, execution and reporting to drive guest acquisition and retention.
- Lead planning and execution of all Test market campaigns.
- Support and lead planning and execution of Tier 1, 2, 3 campaigns across all media channels.
- Leverage deep understanding of media channels (especially digital channels: social, display, video, search, etc.) to optimize media spend.
- Develop clear KPIs and measurement framework to assess effectiveness of media campaigns and optimize ROI and business impact. Review, track, and report on KPIs of various paid media efforts while testing new tactics and strategies, tied to set and specific KPIs and goals centered around growth and retention.
- Collaborate with cross-functional teams internally (MarComm, Martech, Social, Loyalty, Category, etc.) and externally (Media, Influencer, and Creative agencies) to develop a comprehensive and cohesive guest-driven media plan across all guest touchpoints, segments, and channels.
- Budget management ensuring alignment to overall media budget and calendar.
- Assist in providing education and leadership to the broader Marketing organization and brand leadership on the impact/value of media/digital marketing.
- Key day-to-day contact with media agency of record.
Required Skills
- 4+ years of experience media planning/ buying with a deep understanding of digital planning, execution, and performance media.
- Experience working with marketing tools (e.g. MMP, MMM, Google Analytics, Adobe Workfront, social platforms, etc.)
- Strong understanding of digital media KPIs (CPM, CPC, ROAS, etc.) and optimizations.
- Understanding of audience segmentation, clean rooms, and data visualization.
- Experience overseeing budget tracking and adherence to campaign calendar.
- Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy.
- Ability to work collaboratively and contribute to a strong team culture.
- Able to work in a fast-paced environment and work with a lean team.
- Ability to manage multiple campaigns and projects at a given time.
- Highly curious, always looking to learn and stay ahead of trends.
- Digital and ecommerce experience preferred.
- Restaurant or retail experience preferred.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.