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At Raymond James, we develop, we collaborate, we decide, we deliver, and we improve together.
Raymond James Ltd. is Canada’s leading independent investment dealers offering high quality investment products and services to Canadians seeking customized solutions to their wealth management needs.
Manager, Content Development
How does the role impact the organization?
Seeking a creative and strategic Manager, Content Creation to lead the development of engaging content across digital and traditional channels to promote our products and services. Reporting to the AVP, Content Marketing, you’ll manage a small team and collaborate with cross-functional partners to bring our brand stories to life.
What will your role be responsible for?
- Content Strategy & Development
- Contribute to the development and execution of the firm’s content strategy, including business line initiatives, annual themes, and national campaigns.
- Collaborate with stakeholders and marketing/comms teams to develop overarching content concepts.
- Write original, long-form content and adapt it into shorter, channel-appropriate formats (e.g., social media, email, web).
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Repurpose content for regional markets and ensure alignment with brand voice and messaging.
- Project Management & Process Improvement
- Oversee content projects from planning to delivery, ensuring timelines and quality standards are met.
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Identify and implement process improvements to streamline content workflows and increase efficiency
- Team Leadership & Collaboration
- Manage and mentor a small team of content developers.
- Collaborate with internal teams including design, digital, and communications.
- Partner with graphic designers to develop visuals and infographics.
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Support special campaigns to build brand awareness and engagement.
- Digital & SEO Optimization
- Create engaging social media posts to support new content assets.
- Optimize existing content for SEO and write new SEO-driven pieces to improve performance.
- Leverage AI tools for content creation and optimization (AIO knowledge is a plus).
- Monitor content performance metrics and recommend improvements based on data insights.
What can you expect from us?
Our most important investment is in people. Upon eligibility, Raymond James Ltd offers flexible workstyles, a competitive compensation and benefits package. Our benefits range from Health Benefits, RRSP Matching Program, Employee Stock Purchase Plan, Paid Time Off, Volunteer Days, Discretionary Bonuses, Tuition Reimbursement and many more! We also support internal promotion and community involvement.
What do we expect from you?
- Bachelor’s degree, (Master’s a plus) in Communications, Journalism, English, or a related field.
- Proven experience developing and executing content strategies across digital and traditional channels. (8 yrs +)
- Exceptional writing and storytelling skills across formats (articles, social, email, web, etc.).
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience leading and developing a small team.
- Data-driven mindset with a track record of content performance optimization.
- Familiarity with SEO and AIO principles.
- Solid understanding of the financial services or wealth management industry.
- Strong interpersonal and collaboration skills.
- High level of accountability, initiative, and adaptability.
Preferred
- Mastery of the English language, Bilingual (English and French) a plus
- Mandatory in-office 2–3 times per week
- Experience using AI tools for content creation and performance tracking a plus
Exclusivity: This role excludes any candidate who intends to maintain an outside consulting business or consulting arrangement. Other business activities must disclosed to the firm and addressed through the screening process.
We encourage our associates at all levels to:
- Grow professionally and inspire others to do the same
- Work with and through others to achieve desired outcomes
- Make prompt, pragmatic choices and act with the client in mind
- Take ownership and hold themselves and others accountable for delivering results that matter
- Contribute to the continuous evolution of the firm
At Raymond James – we honor, value, respect the uniqueness, experiences, and backgrounds of all of our Associates. When associates bring their best authentic self, our organization, clients and communities thrive, it is part of our people-first culture. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.
Here at Raymond James we demonstrate our commitment to ensuring equal opportunities for all candidates. To request accommodations, candidates are instructed to contact Human Resources via email at recruitment@raymondjames.ca. By reaching out to this email address, candidates can communicate their specific requirements and discuss the necessary accommodations they may need to participate fully in the recruitment process.