We are looking for a strategic and detail-oriented Copywriter to join our marketing team. In this role, you will be responsible for crafting compelling, results-driven content tailored to business audiences across multiple channels, including blogs, white papers, case studies, landing pages, email campaigns, and more. Your words will help drive engagement, educate prospects, and convert leads into customers.
Key Responsibilities:
- Write clear, persuasive, and engaging copy for B2B audiences across a variety of formats (e.g., blog posts, ebooks, white papers, email campaigns, product pages, ads, social media, etc.)
- Collaborate closely with marketing, product and sales teams to align messaging with business goals and brand voice.
- Translate complex technical or industry-specific information into compelling, easy-to-understand content.
- Conduct audience and industry research to develop relevant, insightful content that addresses the needs and pain points of target personas.
- Optimize content for SEO, readability, and conversion, using best practices.
- Maintain a consistent brand voice and messaging across all written materials.
- Edit and proofread copy to ensure accuracy, clarity, and quality.
- Track content performance and iterate based on data and insights.
Requirements:
- 3+ years of experience in B2B copywriting, content marketing, or similar role.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of content strategy, digital marketing, and SEO best practices.
- Experience creating content for complex sales cycles, buyer personas, and different stages of the funnel.
- Ability to manage multiple projects and deadlines with minimal supervision.
- Experience working in Tech industry is a plus.
- Familiarity with tools like Google Analytics, HubSpot, WordPress, or SEMrush is an advantage.
Preferred Skills:
- Experience in writing for LinkedIn and other B2B social platforms.
- Knowledge of UX writing or product copywriting.
- Ability to interpret marketing data and turn it into actionable content.
- Familiarity with AI or automation tools for content creation and analysis.