Brand Strategy Assistant Director

At EY, we’re all in to shape your future with confidence. 

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. 

Join EY and help to build a better working world. 

The opportunity

As the Assistant Director of Brand Strategy, you will assume a pivotal role in steering the firm's most impactful marketing efforts and firm-wide strategic initiatives. You will lead a dedicated team responsible for seamlessly integrating the EY brand and executing programs tailored to the business priorities that drive significant business impact.

Your key responsibilities

• Support the creative direction of internal and external branding efforts in Canada, ensuring cohesive integration of cross-channel programs and initiatives with bold and impactful messaging.
• Translate EY Canada’s brand strategy into compelling, market-relevant programs and narratives.
• Develop and execute integrated brand activation plans aligned with EY Canada’s strategic goals.
• Collaborate with sector, service line, and innovation teams to embed brand themes into go-to-market strategies.
• Guide the expression of EY’s global brand in the Canadian market, ensuring relevance and resonance.
• Partner with internal teams to shape national campaigns and ensure brand consistency across initiatives.
• Activate sponsorships and partnerships that align with brand priorities and amplify EY’s presence.
• Build internal engagement through toolkits, campaigns, and communications that empower employees as brand ambassadors.
• Track brand health and campaign performance using KPIs and insights from research and analytics.

What we look for

• Demonstrated brand/marketing leadership experience with a large, matrixed, fast-paced and complex B2B organization.
• Proven track-record with rich, hands-on brand and marketing experience developing and managing brand strategy, campaigns, content and digital marketing across channels and formats.
• Seasoned brand marketer who leverages futurist thinking to develop programs and breakthrough creative that sets organizations apart in the market.
• Articulate and influential relationship builder who manages stakeholder groups proactively (including C-Suite, senior leadership, teams and external vendors).
• Natural self-starter and curious problem-solver who drives ideation and innovation with a solution-oriented focus.  No issue is too big.
• Organized, data-driven strategist who uses metrics and voice of the customer insights to identify white space, inform improvements, and evolve initiatives accordingly.
• Excellent and effective communicator who listens, writes, edits and presents exceptionally well.
• Committed to cultivating diverse perspectives and an inclusive culture to drive better decisions, stimulate innovation, improve organizational agility and strengthen resilience.
• Bachelor's degree in marketing, digital marketing, or communications; MBA preferred.
• 8+ years B2B marketing experience in a fast-paced, dynamic work environment; agency experience is a strong asset.
• 5-7 years in managing direct teams, multiple priorities, large initiatives and critical deadlines.
• Proven brand expertise and a passion for building brand strategies and programs, internally and externally, from the ground up.

What we offer

• The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.
• Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity
• Are you ready to shape your future with confidence? Apply today.
• To help create the best experience during the recruitment process, please describe any accommodations you may need.

The salary range for this job in British Columbia is $ 92,300 to $153,800. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.

Diversity and Inclusion at EY 

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. 

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.