TITLE Email Marketing Specialist
DEPARTMENT Email Marketing
DIVISION NP Digital Canada
LOCATION Remote – Canada
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
An exciting opportunity to lead and execute strategic data initiatives that will build confidence in plans and tactics, create test and learn opportunities, and spur thought leadership that drives client and agency growth.
The Marketing Data, Analytics & Insights (MDAI) Manager works both as an individual contributor and collaboratively to lead cross-functional teams, inclusive of Paid and Earned Media strategists, through advanced data projects.
The ideal candidate for this role understands customer journeys through a data lens, is fluent in digital marketing data collection, and reporting, and has statistics, engineering and database skills relevant to data science applications for marketing.
This position is based in Canada and work with the Managing Director, VP, Strategy & Performance, and other department teams primarily located in Montreal and Toronto.
To qualify, candidates must reside and be eligible to work in Canada.
ABOUT THE RESPONSIBILITIES
- Define and drive email marketing strategy for the NPD clients
- Manage daily operations of the email marketing channel for clients – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
- Collaborate with the team to determine to ensure brand guidelines are followed in emails
- Report and provide recommendations on the email program performance monthly
- Use data to continuously test, measure and optimize the email marketing program
ABOUT YOU
- 1-3 year’s experience in email marketing production and end-to-end campaign management
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
- Hands-on experience with email platforms considered an asset (Klaviyo, Omnisend, Infusionsoft, Constant Contact or similar)
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Working knowledge of HTML/CSS for email coding
ABOUT OUR BENEFITS
We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
- Robust 100% employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
- Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
- Fully remote & offer a New Hire Technology stipend to set up home office
ABOUT OUR CULTURE
When you work with great people and leaders that support you, there is no end to what you can accomplish. As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
