We work and play in Canada’s most beautiful playground, Banff National Park, and you can too. Sunshine Village is the premier ski resort in Western Canada. If you want to be part of making our guests’ ski experience unforgettable and think a winter season skiing and riding on the best powder in the Rockies would be great too, then read on for more information...
What can you expect?
Banff Sunshine Village is a world-class ski and snowboard resort in Banff, Alberta, famed for Canada’s Best Snow. The Social Media & Digital Design Coordinator is responsible for assisting with, reporting on, and organizing social and media objectives for Banff Sunshine Village, being a key, real-time content creator. This role will work closely with the Communications and Events teams to animate the Sunshine experience and will effectively communicate with all departments throughout the Resort.
This job might be right for you if you think you would really enjoy:
- Creating and capturing daily content at the resort for all of Banff Sunshine Villages Social Media platforms and post it online, in accordance with the Sunshine Social Schedule.
- Monitoring Banff Sunshine Village Social Media platforms, responding to guests inquiries and generating weekly reports.
- Working with the content creators, reviewing their output for accuracy and adherence to brand guidelines, implementing design strategies to achieve the organization's marketing and branding objectives, and collaborating with the team to conceptualize and developing creative design solutions in alignment with project goals, targeting audience, and delivering outstanding creative work.
- Utilizing graphic design expertise to execute projects, integrating skills in typography, composition, alignment, color theory, hierarchy, legibility, and motion design to create visually captivating graphics, animations, and layouts across a diverse range of digital and print media, effectively conveying the intended message.
- Managing multiple design projects, overseeing their lifecycle from conceptualization to completion, ensuring alignment with the company's visual identity and brand guidelines, and provide guidance and training to team members as necessary.
- Creating wireframes and mock-ups of visually appealing website/app designs that are responsive, user-friendly, accessible, adhere to best practices, align with business objectives, maintain consistency with Banff Sunshine Village's brand, and provide front-end development support to team members and other departments as needed.
- Customizing, designing, updating, editing, iterating, optimizing, monitoring, and troubleshooting our Shopify retail store, integrating and configuring relevant apps and plugins for enhanced functionality, leveraging data analytics to inform design decisions, and providing guidance and training to team members as necessary.
- Assisting in the implementation of media relations, communications, and marketing strategies.
- Assisting with research of media targets and social media influencers to connect with.
- Tracking coverage and assisting with the compilation of weekly, monthly, and annual media relations reports.
- Assisting in researching, writing, and editing press releases, website copy, fact sheets and additional communication materials.
- Highlighting key services and amenities provided by Banff Sunshine Village on social media. This includes highlighting Sunshine Mountain Lodge, ski school, restaurants, rentals and more.
- Assisting with taking and editing inspiring daily photos and videos that show the FUN of Banff Sunshine Village.
- Aiding in the production of weekly content.
- Promoting, sharing, and highlighting Sunshine events. Creating event photo albums and publishing recap videos.
- Taking direction from the VP of Brand & Communications, and the Marketing, Communications and Events Supervisor to check in with various departments on-mountain.
- Assisting with the set-up, running, and teardown of all events.
- Writing weekly event news updates, and posting event recaps for all Sunshine-hosted events.
- Assisting with sourcing feature opportunities and maintaining a content library.
- Assisting on-mountain sales and marketing with events, groups, and familiarization tours.
- Acting as an ambassador and mediator; throughout all aspects of work as per Banff Sunshine Village brand policy.
And you are:
- Outgoing, energetic, social and creative personality.
- Bachelor's degree or equivalent in public relations, communications, journalism, marketing or advertising (preferred) - OR - equivalent work experience in public relations, copy writing, events, photo/video creation and editing within social media focused environments (content creation).
- Excellent writing ability with significant experience in writing content for websites or other publications. Ability to write both comically and professionally, depending on the medium.
- Practical experience working with social networks and platforms, including Facebook, X, Tiktok, lnstagram, blogs, YouTube, and Vimeo.
- Basic knowledge of HTML/CSS and Microsoft Office is preferred.
- Proficiency in Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, After Effects and lnDesign) and video editing software such as Premiere Pro and Final Cut Pro is a must.
- Experience sourcing and managing content and publishing.
- Must be an expert skier or snowboarder. Skiing or snowboarding for work requires completion of a competency test, skiing and riding professionally, and is restricted to designated runs.
- Skiing or snowboarding equipment used for work must be in good operating condition, meet Sunshine Village Equipment requirements, and may be tested throughout the season.
- Strong communication and organizational skills including the ability to handle multiple projects simultaneously to meet deadlines.
- Ability to work individually (self-starter) and as part of a team. Coachability and willingness to take direction are essential.
- Prepared to work flexible schedules (weekends, holidays).
- Employees must always be of sound mind, exhibit good judgment, and report to work fit for duty.
- This position works indoors and outdoors in a variety of environmental conditions.
- This position requires travel between the resort, located in Banff, and the Calgary Sales Office. Additional travel may be required.
- This is a highly visible, dynamic role. All team members are expected to maintain professional conduct, particularly when acting as a company representative, on or off-duty.
- Some uniform pieces are provided.
The Perks:
- FREE - Your staff pass is your ticket to ride Sunshine!
- Ski & Ride – Free days & discounts at ski resorts across Canada
- Staff Events – Staff parties, BBQs, spring night skiing, dog sledding & more
- Career – Recognition programs & career development opportunities
- Wellness – Discounted fitness passes, yoga, onsite support & professional support
- Onsite discounts – Food & beverage, retail, & hotel stays
- Exclusive deals – Brand-named gear & local businesses
- And much, much more!
Click the Apply Online button below tell us why you’re the next awesome member of our team. Remember, we’re looking for people who will wow our guests, so start now and wow us.
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