Opportunity to Impact Our Online Presence
By Joining our Digital Marketing Team
CPA Ontario is currently in search of an SEO & Web Specialist who will be responsible for leading the optimization and performance of our digital presence. As the SEO & Web Specialist you will use your knowledge of search engine optimization (SEO) best practices to improve organic search visibility, drive traffic and ensure that our website delivers a seamless, user-friendly experience that supports our broader marketing and business objectives. Also, you will help inform SEO and content strategy to drive ranking, engagement and revenue on our main digital platforms (cpaontario.ca website and our Professional Development platform) as well as pull data, create reports and dashboards to support campaign performance and assess key performance metrics.
What You’ll Be Doing:
Providing subject matter expert guidance and marketing plans for digital marketing campaign requests for marketing leads and business units.
Creating pages and executing updates and changes to company website including content and visual layout changes while maintaining a commitment to consistent content governance, SEO and UX principles.
Analyzing, reviewing, and implementing changes to key digital platforms which are the cpaontario.ca website and the Professional Development platform – ensuring pages are optimized for search engines and to achieve targets.
Utilizing web analytics tools to produce insights based on comparative reporting and tracking of web metrics.
Ensuring quality and consistent branding in the execution of all content marketing efforts on the web, and all digital marketing communications.
Who You Are:
A post-secondary graduate in Marketing or a related business field combined with 4 or more years of work experience in a digital marketing capacity or a website & SEO focused role. A certification in Google Analytics is highly preferred.
Experienced with SEO including optimizing content, meta tags, headers, images as well as website architecture, page speed optimization, mobile-friendliness, crawling and indexing issues and link-building strategies. In addition, proficiency in tools like SEMrush, Ahrefs or Google Keyword Planner are required.
Well versed in website management including the use of WordPress, Drupal, Sitecore, Shopify and familiar with UX/UI collaboration and working with designers to improve SEO and user experience.
Able to perform website maintenance, updating content, fixing errors, managing redirects and version control. Experience with a content management system would be an asset.
Skilled at analytics and reporting, creating and interpreting SEO reports and able to translate data into actionable insights. Familiarity with GA4 and event tracking is required.
Adept at developing SEO strategies that are tied to business goals, collaborating with multiple teams and stakeholders. Exposure to CRO (conversion rate optimization) and A/B testing would be an asset.
Digitally fluent in Word, Excel (advanced), PowerPoint, Outlook, One Drive, SharePoint and Teams.
An excellent communicator (verbal and written) with a proven ability to work well under pressure and thrive in a team-oriented environment.
What We Offer:
A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.
Hybrid work environment. As part of our Hybrid work culture, we include a portion of remote work within an overall approach that places a high value on in-office teamwork and collaboration.
Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.
Ongoing learning and career growth. We want your career to skyrocket. We support career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.
Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.
Who We Are:
We protect the public. We advance our profession. We guide our CPAs. We ensure that our more than 97,000 members and 21,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership.
We Appreciate Your Interest In CPA Ontario And This Position:
At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.
CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email
[email protected] with “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.
