SEO/AEO Specialist

ABOUT OUR MEDIA

We help businesses grow and connect with their customers through digital. Our passion and drive is rooted in bringing authenticity and community to digital.

Our Media CA specializes in providing end-to-end digital support to privately-owned, mid-sized companies, often with multiple brick-and-mortar locations and small marketing teams. We help businesses navigate the complexities of the digital landscape through targeted PPC, SEO, AEO, SEM, Software Development, and Automation strategies. Focusing on trust, transparency, and ROI-driven results, Our Media ensures every marketing dollar delivers measurable returns and scales business profitability. Our tailored strategies centralize data, uncover growth opportunities, and level the playing field against larger competitors. Based in Toronto, ON, we work as our clients' in-house digital team, specializing in various digital support services, including digital marketing, advanced analytics, web development, backend development, and creative services.

ROLE DESCRIPTION

We're looking for a dynamic individual to join our team in this pivotal role as SEO/AEO Specialist. In this role, you'll be leading all strategy, planning, and execution of SEO/AEO deliverables whilst working directly with clients to bring their complex ideas to life.

This role allows you the opportunity to grow into a leadership position in a flexible, rewarding environment that values your skills, creativity, and what you bring to the table. You'll also be in one of the driver's seats to develop industry-leading tools.

At Our Media, we work hard and we play hard. We merge our life with the work we do, through passion and a drive to bring authenticity and community to the digital space. We're a small and lean team, with deep-rooted values in integrity, transparency, and growth.

KEY RESPONSIBILITIES

Strategic Planning & Leadership

• Develop or QA current SEO/AEO strategies, tailored to each client's business goals/industry/competitive landscape
• Create and maintain SEO/AEO roadmaps with clear KPIs, milestones, and deliverables
• Identify new opportunities for organic growth and search visibility across traditional and AI platforms

Technical SEO Implementation/Execution

• Conduct thorough technical SEO/AEO audits and implement solutions for site architecture, crawlability, and indexation issues
• Optimize site speed, core web vitals, and mobile performance
• Manage schema markup implementation and structured data strategies
• Oversee XML sitemaps, robots.txt, canonical tags, and redirect strategies
• Collaborate with internal and external dev teams to ensure SEO best practices are integrated into website builds and updates

Content & On-Page Optimization

• Work alongside the Head of Organic Media to create and guide content strategy based on keyword research, search intent analysis, and competitive gaps
• Optimize on-page elements including title tags, meta descriptions, headers, and internal linking structures
• Develop content briefs and optimization guidelines for content teams

AEO - AI Engine Optimization:

• Optimize content for AI-powered search experiences including ChatGPT, Perplexity, Claude, and Google's AI Overviews
• Develop strategies for featured snippets, People Also Ask boxes, and voice search optimization
• Create comprehensive, authoritative content that addresses user queries directly
• Implement FAQ schemas and Q&A content structures to improve visibility in AI responses

Performance Reporting

• Track and analyze organic performance metrics across all client accounts
• Create monthly/quarterly performance reports with actionable insights
• Set up and maintain tracking for conversions, goals, and ROI metrics
• Conduct bi-annual landscape analysis and market research reports

Client Interaction

• Serve as the primary SEO/AEO point of contact for assigned portfolios
• Directly meet with clients to gather requirements, present progress, and manage expectations.
• Translate client needs into actionable development plans.

Thought Leadership:

• Document your work to create actionable industry insights
• Challenge the status quo and educate clients and developers alike through tailored thought leadership

REQUIRED SKILLS & QUALIFICATIONS:

• 5+ years SEO experience with 2+ years in agency environment managing multiple clients
• Experience and proven track record with AEO (AI Engine Optimization)
• Proven track record improving organic traffic, rankings, and conversions across B2B/B2C
• Expert proficiency in Google Search Console, GA4, and major SEO tools (Screaming Frog, SEMrush, Ahrefs)
• Strong technical SEO skills including HTML/CSS knowledge, site audits, and schema implementation
• Experience with CMS platforms (WordPress, Shopify) and technical troubleshooting
• Excellent data analysis and reporting skills with advanced Excel/Sheets proficiency
• Strong client-facing communication and presentation abilities
• Project management skills with ability to prioritize multiple client deliverables

PREFERRED QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• Google Analytics/Ads certifications or technical SEO certifications
• Enterprise SEO experience (10,000+ page websites)
• E-commerce platform expertise (Shopify Plus, Magento, BigCommerce)
• Python, SQL, or R skills for automation and analysis
• Team leadership and mentoring experience
• Understanding of JavaScript frameworks and their SEO implications
• CRO and UX principles knowledge
• Experience with SEO forecasting and ROI modeling

WHAT WE OFFER

• Revenue sharing compensation structure
• Equity options
• Flexibility for remote work or access to our downtown office
• Opportunity to grow into a leadership position within the company
• Unlimited-Paid-Vacation (UPV)
• Extended long weekends

ADDITIONAL NOTES

We are proudly Canadian owned and operated. We do not accept applicants outside of Canada or requiring sponsorship.

Job Types: Part-time, Freelance

Pay: $35.00-$55.00 per hour

Expected hours: 15 – 17.5 per week

Benefits:

• Flexible schedule
• Paid time off
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• SEO: 5 years (required)
• AI Engine Optimization (AEO): 1 year (preferred)

Language:

• English (required)

Location:

• Toronto, ON (required)

Work Location: Remote

Application deadline: 2025-08-08
Expected start date: 2025-08-11