At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
About the Role:
We are looking for a dynamic and results-driven Sr. Marketing Manager to lead localized marketing efforts for our Canadian operations. This individual will own the strategy and execution of localized marketing programs, with a particular emphasis on performance marketing, ensuring that all initiatives are data-driven, ROI-focused, and aligned with both regional goals and global brand strategy.
This role will work in close partnership with our local agency, leveraging their capabilities to execute world-class marketing programs across all channels. The ideal candidate combines a deep understanding of digital acquisition tactics with excellent project management, stakeholder collaboration, and cross-functional leadership skills.
Key Responsibilities:
Own Constant Contact Canada Marketing
- Lead the end-to-end marketing strategy for both direct acquisition and indirect/partner-led initiatives in Canada.
- Serve as the central marketing point of contact, aligning activities across internal and external stakeholders.
- Champion performance marketing as a key growth lever, ensuring tactics like SEM, paid social, programmatic, and retargeting are fully optimized.
Project & Stakeholder Management
- Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners.
- Work with cross-functional teams (e.g.,paid media, creative, and site operations) to align marketing efforts with broader business objectives.
- Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners.
Data-Driven Optimization
- Analyze campaign performance and provide insights to optimize ROI and engagement.
- Track and report on key metrics, identifying areas for improvement and making data-backed recommendations.
- Use customer and market insights to refine strategies and enhance effectiveness.
Brand Growth & Local Presence
- Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR.
- Support local promotional activities and initiatives to drive engagement and awareness.
Marketing Budget & Spend Management
- Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan.
- Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed.
Qualifications:
- 5+ years of marketing experience, preferably in a B2B or SMB-focused environment.
- Strong understanding of the Canadian market and consumer behavior.
- Proven experience in campaign execution across multiple channels (email, digital, PR, I social media, events).
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Experience using project management tools to track progress and ensure alignment with business objectives.
- Analytical mindset with experience in performance tracking and optimization.
- Strong communication and collaboration skills, with the ability to work cross-functionally.
- Experience in budget management and financial reporting is a plus.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
