(PR, Media and Investor Communications)
Basecamp Property Management Ltd, Canmore or Calgary, AB with regular presence in both locations
About Basecamp
Basecamp Resorts is a leading hospitality and real estate brand with a growing portfolio of mountain town properties across Western Canada. We provide modern accommodations in epic locations—serving guests who seek both adventure and ease. Everwild, our signature Nordic spa and wellness brand, is rooted in natural rhythms and regional rituals. With locations in Canmore and an expanding footprint, Everwild combines elemental spa experiences with refined hospitality and curated culinary offerings. Together, these brands are redefining the way travelers connect with nature, recharge their senses, and experience Canadian mountain culture.
In parallel, Basecamp's real estate development division is actively planning and delivering new properties in iconic outdoor destinations. These include resort hotels, short-term rental communities, and destination wellness experiences. Marketing plays a pivotal role in shaping the positioning and narrative of these projects from ideation through to sales.
Why Work for Us?
- Be part of Canada’s fastest-growing hospitality brand.
- Enjoy a comprehensive health benefits plan to support your well-being.
- Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates.
- Receive competitive wages that reflect your experience and contributions.
- Grow your career with real opportunities for advancement in our expanding company.
- Work in a welcoming and supportive team environment.
- We believe in working hard, having fun, and celebrating our successes together!
The Marketing Coordinator supports investor communications, public relations, media outreach, and community partnerships. This role plays a key part in strengthening Basecamp Resorts’ brand awareness, reputation, real estate sales, and fundraising initiatives. The Marketing Coordinator reports to the Marketing Director and collaborates with other marketing team members including design, web, advertising, and production.
Salary: $60,000 - $65,000 depending on experience
Shifts: Full-time, Permanent
Location: Canmore or Calgary, AB with regular presence in both locations
Key Responsibilities:
Investor Marketing & Communication
- Prepare and deliver communications updates for investors in collaboration with the Sales team.
- Support the creation and distribution of investor reports, presentations, and related materials.
- Provide logistical and communications support for investor outreach, including webinars, email campaigns, and in-person events.
- Plan and promote investor events, real estate launches, and spa openings.
- Support the execution of PR strategies through media outreach, story pitching, and campaign coordination.
- Draft press releases, media kits, and editorial content for local and national media.
- Assist with organizing press trips and maintaining relationships with media contacts.
- Help maintain connections with journalists, freelance writers, influencers, and bloggers.
- Provide support in crisis communication response efforts.
- Draft internal communications and updates for staff and leadership newsletters.
- Assist with timely and accurate responses to media inquiries.
- Support community engagement and partnership activities as directed.
- Help ensure tourism boards and chambers of commerce receive timely updates on Basecamp events and initiatives.
- Assist in nurturing partnerships with local businesses, POW/veritree, and other organizations.
- Track sponsorship requests and provide recommendations for opportunities.
- Help coordinate and deliver community-driven events, activations, and partner marketing initiatives.
- Provide support at trade shows, industry associations, and networking events.
- Assist with webinar logistics and ensure information is shared with the sales team.
- Support influencer partnerships by scheduling, coordinating deliverables, and monitoring content execution.
- Ensure influencer collaborations are documented and aligned with brand guidelines.
- Assist with blog content development, including writing, editing and sourcing images.
- Provide support with media asset creation and updating website copy.
- Help organize and maintain digital content libraries.
- Conduct research to identify funding opportunities, and industry awards.
- Provide input and support for communications strategies.
- Help ensure messaging aligns with Basecamp’s brand voice and mission.
- Assist with the coordination of PR campaigns that build visibility and reputation.
- Support the coordination of media, social media, and digital marketing efforts for events and campaigns.
- Proofread and review written and digital materials to ensure consistency with brand standards.
- A bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 1–3 years of experience in a marketing or sales support role.
- Hospitality industry experience is a plus.
- Strong writing and copywriting skills, with the ability to craft compelling and engaging content.
- Proficiency in SMS marketing platforms, email marketing tools, and content management systems.
- Comfortable with graphic design and creative tools (experience preferred).
- Excellent organizational skills and ability to manage multiple projects in a fast-paced environment with a sense of urgency.
- To be tech-savvy.
- Strong interpersonal communication skills, both written and verbal.
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