Employer: VaynerMedia Canada Inc.
Position: Manager, Media Buying
Terms of Employment: Full-time / Permanent
Location: Toronto, Ontario
Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5
Hours of Work: 40 hours/week
Language: English
Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.
Salary: $ 85,000-105,000 CAD / year
The Manager, Media Buying drives digital media campaign success. This role is focused on hands-on buying, requiring expertise in developing and executing innovative media strategies, leading a team, and delivering exceptional client results. The Manager, Media Buying acts as a key marketing partner to clients, providing strategic optimizations, executional excellence, and ensuring effective media investments.
What You'll Do:
Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization.
Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.
Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.
Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.
Requirements:
- 3-5+ years of media agency experience managing and executing across digital platforms
- Experience buying and planning across multiple digital media channels with depth in a majority of the following:
- Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Youtube
- Programmatic Display/Video (DV360, The Trade Desk, etc.)
- Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).
- Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.
- Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform.
- Ability to present complex information clearly and concisely, and distill actionable insights.
- Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
- Ability to work independently and manage multiple projects simultaneously.
- Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.
- Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.
- Ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills. Thrives in a fast-paced environment and contributes to a culture of shared success.
This position will be required to come into the office two days a week.
