Job Purpose:
The Field Excellence and Customer Data manager plays a key part of driving the evolution of data driven decision making based on key business data. Acts as an integrated BIO partner to affiliate functions and field teams. Takes part of driving agile analytic solutions, leveraging Regional and Global standard solutions and supplements where needed with local further data and insights. Plays a proactive role in adopting new analytical technologies and advanced methods for triangulating different insight sources to decision support insights. Works in close collaboration with regional data and analytics functions and Global Centre of Excellence on implementing standards for Business Intelligence (BI) and Analytics solutions.
Responsibilities:
Planning & Execution
- Leads Multi-Channel Cycle Planning, provides local guidance, refinement process, CRM model building (in Veeva), and performance measures.
- Designs targeting methodologies, in close consultation with Customer Data and Insights, Marketing, and Sales management.
- Advises on field Incentive Compensation design and evaluates field team performance.
- Advises Business Units in designing field forces, including structure, geo-location, and sizing.
Tracking Excellence, Enhanced Analytics and Reporting Capabilities
- Collaborates with Customer Data and Insights to develop analytics and reporting to support the field teams in driving the business; develops productivity insights customer engagements and channel impact.
Strengthening Field Teams Capabilities
- Lead CRM acumen training & development, ensuring field teams have required skills and competencies to leverage CRM to execute strategic plans.
- Develops / delivers new-user training, ongoing Veeva best-practices, territory analytics & planning skills development for field teams.
Insights evolution and launch readiness.
- Manages local, supports regional, projects to enhance insights for current business.
- Leads market analysis, collaborates on opportunity assessment for pipeline candidates.
- Ensures evidence-based decision-making readiness for new launches within assigned business unit(s)
Perform company business in compliance with relevant regulations, company policies and procedures.
All other duties required.
Qualifications:
- Education
- Bachelor’s degree in an analytical discipline, e.g.: data science, mathematics, engineering, life sciences or equivalent professional experience.
- Experience, including # of years
- 4 years’+ experience in data management and/or analytics
- Veeva CRM Expert – administrator
- Expertise in Field Excellence, ideally with specialist-focused and rare diseases teams.
- Excellent strategic thinking capabilities with ability to synthesize large amounts of information, logically structure and innovative delivery.
- Advanced data manipulation skills, e.g., query, tabulation, charting, dashboarding, coding
- Strong project management skills
- Strong collaboration skills: must be able to navigate and manage the needs of multiple stakeholders and take guidance from CMI, Senior Leadership.
- Strong communication skills, facilitation, presentation skills
- Language(s)
- Fluent in English, both verbal and written with the ability to communicate effectively cross-functionally spanning all levels of the organization, proficiency in French an asset.
Direct Reports:
- None
Organizational Chart:
- Located on Canada HR Synapse
Work Location Designation for Role:
- Hybrid – Toronto Ontario
Revision date :
April 2025Job Level: Management
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
