Requisition ID: 233385
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Lead, Content Creation & Client Engagement plays a critical role in shaping and executing the global content strategy to deepen engagement with institutional clients, prospects, and consultants. This role partners closely with distribution, product, and investment management teams to deliver high-impact content and engagement programs that showcase the firm’s insights, investment capabilities, and value proposition
Is this role right for you? In this role you will:
Content Strategy & Development
- Lead the creation of thought leadership, whitepapers, and sales communications tailored to institutional audiences.
- Ensure content aligns with client needs, brand positioning, and strategic priorities across asset classes.
- Collaborate with investment professionals to translate complex ideas into accessible narratives.
Client Engagement & Experience
- Design and implement engagement programs including newsletters, social media, and podcasts
- Partner with distribution teams to tailor content for specific client segments.
- Develop and manage flagship client events, webinars, and other high-touch initiatives.
Channel & Campaign Management
- Drive integrated campaigns across digital, social, and event channels.
- Lead promotional activities for product launches and campaigns.
- Monitor engagement metrics and optimize content distribution strategies.
Leadership & Collaboration
- Maintain strong feedback loops with sales, product, and investment teams.
- Stay informed on institutional investor trends, competitive activity, and regulatory developments.
- Support key team activities such as quarter-end reporting and ensure compliance with internal policies and regulations.
Risk & Compliance
- Ensure all content and engagement tactics comply with governing regulations, internal policies, and procedures.
- Promote a risk-aware culture and uphold Scotiabank’s Code of Conduct and Global Sales Principles.
People Leadership
- Foster a high-performance, inclusive team environment.
- Implement a people strategy that attracts, retains, and develops talent.
- Support succession planning and team development through coaching and strategic communication
Do you have the skills that will enable you to succeed in this role? We would love to work with you if you have:
- University degree; CIM and/or CFA designation
- 7–10+ years of experience in content strategy, client engagement, or marketing/communications within asset management or investments.
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Demonstrated experience in:
- Product/Investment Communication
- Digital Content
- Events, Webinars, Podcasts
- Analytics and KPIs
- Deep understanding of institutional investor audiences (pensions, endowments, foundations, consultants)
- Exceptional writing and editorial skills; ability to simplify complex investment concepts.
- Strong relationship-building and cross-functional collaboration skills.
- Experience managing thought leadership programs and digital content campaigns
Pursuant to a language needs assessment conducted by Scotiabank, the successful candidate will be required to be able to communicate in English and French as they will be required to work closely with other groups from head office who operate primarily in English, and they will serve and English-speaking clientele
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets. Jarislowsky, Fraser Limited (“JFL”) is a wholly-owned subsidiary of The Bank of Nova Scotia (“Scotiabank”) and operates as a distinct business division. JFL manages the portfolios of pension funds, foundations and endowments, corporations and high-net-worth individuals in Canada and internationally.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
