Head of Paid Media - Global

WHAT ON EARTH IS DECIEM?

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

As the Head of Paid Media - Global, you will be a pivotal leader responsible for defining and executing the global paid media strategy for DECIEM's brands, The Ordinary and NIOD. We are looking for a strategic visionary with deep expertise in performance marketing, a passion for innovation, and a proven ability to drive significant ROI across diverse global markets with changing market dynamics. You will lead and empower a high-performing team, cultivate critical agency and regional partnerships, and champion cross-functional collaboration to optimize our global footprint.

This is a hybrid role based two days a week out of our Liberty Village, Toronto office.

WHAT YOU’D BE DOING IN THIS ROLE

• Develop, own, and execute the overarching paid media strategy (search, social, display, video, programmatic) for The Ordinary and NIOD across 7 global DTC markets
• Establish and lead a governance framework with regional brand directors, influencing paid media strategies for key retailers (e.g., Sephora, Ulta, Amazon) and ensure cohesive global initiatives and strategically optimize budget allocation between DTC and retailer channels for maximum business performance
• Cultivate an Optimized Global Footprint: Strategize, build, and maintain a fully optimized, multi-language global paid digital media presence, accounting for performance, cultural nuances, and market dynamics
• Manage a substantial global media budget, strategically steering budget shifts based on performance insights, market nuances, and evolving business priorities
• Implement rigorous tracking, comprehensive reporting, and continuous improvement strategies across critical metrics (ROAS, CLTV, CPA, CVR, Revenue)
• Champion a culture of continuous A/B testing and experimentation across audiences, creative, messaging, and platforms to identify and scale winning strategies
• Champion a highly differentiated and personalized creative approach for all paid media initiatives by collaborating closely with platform partners, brand, and creative teams to ensure seamless alignment of paid, email, and web content, leveraging advanced CDP capabilities for hyper-relevant messaging and product delivery
• Serve as the leader for all external paid media agencies, establishing clear performance expectations, overseeing execution, meticulously managing budgets, and fostering high-impact, innovation-driven strategic partnerships
• Build and nurture robust relationships with senior leaders across Email, Social, Brand, Design, and SEO teams to create seamless, end-to-end customer flows and maximize organic and paid search performance
• Proactively identify, evaluate, and integrate emerging media channels, cutting-edge technologies, and industry best practices. Strategically propose and lead test pilots and new market expansions to ensure Deciem remains at the forefront of digital advertising innovation and captures new growth opportunities.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 8+ years of progressive leadership in global digital paid media, with a proven track record of managing significant budgets and driving ROI in fast-paced DTC/retail environments (beauty/CPG preferred)
• Deep expertise in managing paid media strategies for both DTC and major retailers, understanding unique channel dynamics.
• Expert knowledge of all major paid media platforms (e.g., Google Ads, Meta Ads, TikTok, programmatic) including performance optimization.
• Proficiency in leveraging Customer Data Platforms (CDPs) for messaging, personalization, and customer journey optimization.
• Exceptional strategic thinking and analytical skills; ability to translate complex data (ROAS, CLTV, CPA) into actionable insights for senior leadership. Demonstrated ability to drive A/B testing initiatives and a continuous improvement mindset.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• A dog-friendly office (and lots of cute dogs to play with).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• Do the right thing
• Create impact
• Respect small things
• ❤️ Care too much
• Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3

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