About Us
Blue Collar Marketing is a full-service digital marketing agency driven by innovation and fuelled by success. We’re a young, diverse, and energetic team that believes in a “work hard, play hard” environment, and we take pride in our rapid growth. Ranked 4th in 2023 and 1st in 2024 on the Eastern Ontario Business Journal’s Fastest Growing Companies, we’ve made waves by offering top-tier marketing solutions to blue-collar businesses across 45 states and 9 provinces.
At Blue Collar Marketing, we push boundaries, take on big challenges, and have fun doing it. We’re looking for passionate individuals who thrive in a fast-paced, high-energy environment. If you’re ready to grow your career alongside an industry leader, this is your opportunity.
Why Join Us?
- Innovative and Growth-Focused: We’re expanding rapidly, offering exciting opportunities to grow with us.
- Dynamic Work Culture: We foster a collaborative “work hard, play hard” environment with a strong team spirit.
- Diverse and Inclusive: Our team reflects a wide variety of backgrounds, experiences, and perspectives.
- Award-Winning Company: We were ranked #1 in 2024 for Eastern Ontario’s Fastest Growing Companies.
- Wide Client Reach: We serve clients across 40 states and 8 provinces, giving you exposure to a broad range of industries.
- Flexible Working Arrangements: Enjoy a mix of remote work and in-office collaboration.
- Professional Development: We support continuous learning and growth through training, mentorship, and career development opportunities.
Responsibilities
- Own the full lifecycle of Google Search campaigns – from onboarding new clients and setting up high-converting campaigns to ongoing performance optimization and reporting.
- Conduct strategic keyword research and competitor analysis to drive qualified leads for trades-based businesses in diverse geographic markets across North America.
- Set up and manage conversion tracking, budgets, bidding strategies, and audience targeting to ensure campaigns are efficient and results-driven.
- Continuously monitor and optimize ad performance by adjusting copy, extensions, and targeting based on data insights and industry trends.
- Deliver clear, actionable reporting and insights to clients and internal stakeholders, showing the impact of campaigns and identifying growth opportunities.
Qualifications
- Strong communication and collaboration skills.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Passion for digital marketing and a desire to make a meaningful impact.
- 3+ years of hands-on experience managing Google Search campaigns, ideally in an agency environment or across multiple client accounts in the home service/trades sector.
- Proven track record of managing $250,000+ in monthly ad spend, with a clear history of delivering measurable results (leads, ROAS, CPL improvements) across North American markets.
- Google Ads Certification(s) in Search (required), with bonus points for certifications in Measurement, Display, or Performance Max.
- Deep expertise in campaign strategy, keyword targeting, and conversion tracking, including setup and optimization via Google Tag Manager and GA4.
- Strong analytical and reporting skills, with the ability to extract actionable insights from performance data and clearly communicate them to internal teams and clients.
Perks and Benefits
- Competitive salary and benefits package.
- Flexible work environment – work remotely or from our office.
- Exciting team-building events and company outings.
- Opportunities for rapid career advancement in a fast-growing company.
Come Grow with Us!
At Blue Collar Marketing, we’re not just offering a job – we’re offering the opportunity to be a part of something big. Ready to make an impact? Apply today!
Job Types: Full-time, Permanent
Pay: $60,000.00-$80,000.00 per year
Additional pay:
- Bonus pay
- Commission pay
Benefits:
- Casual dress
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- Paid time off
- Profit sharing
- Vision care
Flexible language requirement:
- French not required
Schedule:
- 8 hour shift
- Monday to Friday
Application question(s):
- Do you have a proven track record of managing $100,000+ in monthly ad spend?
Education:
- Bachelor's Degree (preferred)
Experience:
- Google Ads: 2 years (required)
Licence/Certification:
- Google AdWords Certification (required)
- Google Analytics Certification (preferred)
Location:
- Kingston, ON K7K 6Y3 (preferred)
Work Location: In person
Application deadline: 2025-06-27
Expected start date: 2025-07-01
