Director- Marketing, Communications & Partnerships

A fantastic opportunity has arisen for a Director- Marketing, Communications & Partnerships to be part of the Rimrock Banff, Emblems Collection.

At the Rimrock, we create more than luxury experience, we create moments that move people.

Guided by Wellness, Adventure, and Culture, our Heartisans live and work in one of the most inspiring places on earth, delivering hospitality with purpose and heart.

Here, everyday brings connection, growth and unforgettable memories- on and off the clock.

Live boldly. Work with heart. Stay moved.

https://www.rimrockcareers.com/

As Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America, we’re not just reopening, we’re rewriting the playbook on luxury. The Director of Marketing, Communications & Partnerships will be the driving force behind how the world comes to know, feel, and desire Rimrock Banff.

This role is far more than PR. It’s a brand ignition point: shaping perceptions, cultivating desirability, and creating a movement around modern, meaningful luxury where wellness is ritual, adventure is transformative, and culture is immersive. You will build our presence across earned, owned, and shared channels, strategically craft partnerships, and ignite engagement that echoes well beyond the Rockies.

Key Responsibilities

Brand Storytelling & Public Relations

• Lead the launch and sustained PR strategy for Rimrock Banff, aligned with Emblems Collection global positioning and narrative.
• Secure top-tier media coverage in luxury, lifestyle, culture, and wellness publications—North America and beyond.
• Cultivate long-term relationships with journalists, creators, thought leaders, and brand collaborators.
• Lead crisis communication and reputation management in partnership with Accor, ownership, and key stakeholders.

Marketing Strategy & Execution

• Architect the resort’s annual marketing plan with clear support of commercial goals, premium FIT, group business, wellness retreats, and cultural programming.
• Own the strategy and execution of all owned media channels: web, social, content, CRM, and experiential storytelling.
• Serve as brand steward, ensuring consistent tone, visuals, and expression across every guest and market touchpoint.
• Translate positioning into rich, evocative content that connects emotionally with key audiences.

Strategic Partnerships & Activations

• Identify, develop, and activate co-branded partnerships with premium adventure, wellness, and cultural brands.
• Drive one-of-a-kind activations that are curated, intimate, resonant, and distinctly Emblems.
• Collaborate across departments to tie partnerships and activations into the guest experience and commercial strategy.

Team Leadership & Collaboration

• Lead and grow a lean internal brand/content team as well as external agency and freelance partners.
• Collaborate closely with Emblems brand leadership, Accor, La Maison, and ownership teams.
• Partner with Sales, Revenue, and Operations to create alignment between guest journey mapping and brand messaging.

What You Bring

• 8+ years of progressive experience in luxury hospitality, lifestyle brands, or premium destination marketing
• A proven track record of securing global or national media coverage and leading integrated brand campaigns
• Exceptional writing and storytelling skills, both strategic and expressive
• Deep understanding of audience segmentation, emotional branding, and content ecosystems
• Experience working in ambiguity and building strategies from the ground up
• Comfort operating at both the strategic and hands-on tactical levels
• Emotional intelligence and natural storytelling instincts
• Commercial acumen balanced with brand stewardship
• Bold imagination and a thoughtful, curious nature, words like “ritual,” “immersion,” “wild,” “sacred,” and “transformed” mean something to you
• A desire to create experiences that move people, not just run campaigns

Bonus if You Bring

• Experience opening a hotel or launching a new brand
• Background in wellness, cultural programming, or destination marketing
• An existing network of media, influencers, or brand collaborators
• Experience working within a global brand portfolio or matrix organization
• French or another second language
• Knowledge of the Canadian Rockies, Banff National Park, or premium leisure markets

Who You Are

You’re a bold thinker and natural storyteller who sees possibility in ambiguity and energy in the unknown. You’re not content with the status quo, you’re driven to build, to shape, to create something that matters. You move quickly, think strategically, and bring others along for the ride with clarity, passion, and a touch of charisma.

People describe you as intense (in the best way), focused, and relentlessly curious. You’re at your best when juggling multiple priorities and exploring uncharted territory, whether that’s launching a new brand, building a global media campaign, or finding the perfect partner to bring a moment to life. You thrive in environments that are fast-paced and purpose-driven, where ideas become action and impact is felt immediately.

You're fluent in influence, not just in communication, but in rallying people, building connections, and getting others excited about what’s next. You lead with purpose, not ego. You welcome accountability, invite feedback, and are energized by progress. In short, you're here to move the needle, light the spark, and leave your mark.

Lead the conversation. Build the culture. Stay moved.

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Job Perks & Benefits:

• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees.
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees.
• Employee travel program with discounts on room rates as well as on food & beverage at Accor properties world-wide.
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise, Jasper & Whistler.
• One complimentary buffet meal per shift in our staff cafeteria.

Apply Today: Whether you're just starting your journey or seeking your next adventure, we’d love to hear from you. Explore current opportunities and discover what it means to be a Heartisan at www.rimrockcareers.com.

We’re committed to providing an inclusive and accessible recruitment experience. If you require any accommodations during the application or interview process, please reach out, confidentially, at [email protected], and we’ll work with you to ensure your needs are met.

At Rimrock Banff, we believe that diversity makes us stronger, and inclusion moves us forward.

Our team is made up of individuals from across the globe, each bringing their own culture, perspective, and story. In a place as naturally diverse as Banff National Park, it’s only fitting that our workplace reflects the same richness.

Whether you're on shift or in staff housing, we want every Heartisan to feel seen, valued, and free to be fully themselves, regardless of race, culture, gender identity, religion, abilities, sexual orientation, or age.

Inclusion isn't a box we check, it’s a value we live. And while we're proud of our progress, we know there's always more to learn, more ways to grow, and more voices to elevate.

Together, we build a workplace where belonging isn’t just possible, it’s expected.
Be you. Be bold. Stay moved.