Full job description
Our dealership is seeking a Digital Marketing Specialist to supercharge our marketing efforts and drive engagement across our subprime finance department, digital channels, and sales initiatives.
Why Join Us?
- Competitive Benefits Program including Health, Dental, Vision, Life Insurance, LTD, AD&D, and more
- Full-time, permanent position with career growth opportunities
- Supportive work environment with training and mentorship from industry leaders
- Positive workplace culture focused on teamwork and customer satisfaction
What You’ll Do:
Lead Management & Automation
Generate subprime leads, track statuses, update notes, and enhance conversion workflows using tools like Zapier, Drip, and SlickText
Implement lead generation strategies, manage follow-ups, and optimize campaign delivery
Campaigns & Content
Build and optimize Google Ads, SMS campaigns, and email sequences
Develop engaging finance-related articles with strong SEO focus
Assist in promotions and seasonal events to drive traffic and sales
Social Media & Website
Create, schedule, and manage social content and graphics
Execute ongoing website updates, banner changes, issue resolution, SEO improvements, and collaborations with third-party vendors
Analytics & Reporting
Produce detailed weekly/monthly reports on social media, warranty sales, lead performance, mystery shops, and campaign profitability
Use insights to test and continually improve digital marketing strategies
Other Responsibilities
Manage Stellantis news communications, inventory marketing, in-house warranty materials, vehicle database updates, and ad-hoc photography and promotions
Who You Are:
- Passionate about marketing, data-driven strategy, and the automotive space
- Skilled in digital tools (Zapier, Drip, Google Ads, SEO, SMS platforms)
- A detail-oriented communicator with a knack for turning leads into loyal customers
Collaborative, creative, and comfortable juggling multiple ongoing workflows
What We Are Looking For
- Previous dealership experience with a proven track record of success is an asset
- PBS experience is an asset
- Valid Ontario G Class Driver’s License
- Google Ads Certified
Who We Are – Car Nation Canada
At Car Nation Canada, our mission is to provide industry-leading automotive sales and service experiences. We treat every customer and employee like family, delivering superior service and community support. When you join us, you become part of a team that values integrity, teamwork, and excellence.
Diversity & Accessibility Commitment
Car Nation Canada is an equal opportunity employer, committed to inclusivity. We adhere to the Accessibility for Ontarians with Disabilities Act (AODA) and provide accommodations throughout the hiring process.
Learn more at www.carnationcanada.com.
Apply Today – Take Your Finance Career to the Next Level!
Don’t miss this opportunity to grow your career as an Experienced Digital Marketing Specialist. Click APPLY NOW to join our high-performing team!
Job Types: Full-time, Permanent
Pay: $36,705.88-$50,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
