The Digital Marketing Specialist leads execution across owned, earned, and paid digital channels. This role will be responsible for driving results through a range of digital initiatives, including paid media, performance analysis, and cross-functional planning. The ideal candidate brings hands-on experience in performance marketing, familiarity with Salesforce Marketing Cloud (SFMC), a solid understanding of digital best practices, and a proactive, analytical mindset to support continuous optimization.
PRINCIPAL RESPONSIBILITIES:
- Plan, execute, and optimize digital campaigns across owned, earned, and paid channels, aligning with overall business objectives
- Manage end-to-end execution of lifecycle and promotional campaigns using Salesforce Marketing Cloud, including segmentation, journey mapping, testing, and personalization
- Ensure channel compliance and apply best practices across email and SMS communications
- Support full-funnel marketing initiatives including owned, earned, and paid media. Coordinate messaging, assets, and landing page experience across digital touchpoints
- Drive lower-funnel SEO improvements by implementing enhancements at the campaign level and optimizing on-page elements such as H1 tags, metadata, structured data, and internal linking
- Track and analyze campaign performance using Google Analytics, SFMC, and internal dashboards
- Conduct A/B testing across campaigns and digital assets to evaluate performance variables and optimize content, targeting, and user experience
- Manage and optimize affiliate marketing programs in collaboration with network partners and publishers to drive qualified traffic and incremental sales
- Coordinate digital messaging, creative assets, and landing page experiences across touchpoints to ensure consistency and optimization
- Additional duties as assigned
- 3+ years of digital marketing experience
- Proficiency with Salesforce Marketing Cloud; certification is plus
- Experience managing digital marketing campaigns and understanding compliance considerations
- Strong knowledge of SEO fundamentals and technical implementation
- Proficiency in GA4, Google Analytics, and marketing dashboards
- Experience in managing affiliate marketing programs
- Strong communication skills with ability to work cross-functionally and with external partners
- HTML/CSS familiarity is a plus
The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.
Conditions of Employment:
It is the candidate’s sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.
Equal Opportunity Employer:
LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.
LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.
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