Who are we?
Big Box Outlet Store (BBOS) has been a Canadian family-owned business since 1985. Our mission is “Helping People Afford Everyday Life,” and we do this by offering quality brand-name products at discounted prices. We are experts at finding brand-name items through our reverse logistics and other purchasing channels and sell them through our 21 stores across BC and Alberta. We know how important saving money is for our customers, and we work hard to make sure we deliver value every single day.
Position Overview
Are you a creative thinker with a passion for driving results through digital channels? We're looking for a Digital Marketing Specialist to lead and execute strategic online campaigns that amplify our brand, engage our audience, and convert traffic into measurable outcomes. This role is perfect for someone who thrives on data-driven decision-making, understands the latest digital trends, and is ready to make a meaningful impact across web, social, email, and paid media platforms.
Why should you join our team?
- Fun working environment
- We are a growing business with aspirations to become a national brand.
- Casual dress & On-site free parking space.
- Employee’s discount on in-store purchases.
- Diverse workplace that encourages inclusivity.
- Extended Health & Dental benefit from the first day
- GYM membership subsidy
- Group RRSP from the first day
Why will you be a good fit for this role?
- Strong team player who can work independently, while maintaining a high level of initiative and engagement.
- You are a go-getter with a get-it-done attitude and proven Digital Marketing skills, preferably in a retail environment.
- Exceptional English communication skills (Verbal & Written) and can easily connect with colleagues and external parties.
- You can juggle tasks! You are an expert at mastering time, tasks, and priorities in a dynamic environment.
- A problem solver with a proven ability to maintain calm under pressure.
- Attention to detail to ensure that all specifications are met and free of any errors.
Key Responsibilities:
- Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, and social media.
- Develop and manage engaging content for websites, digital and social platforms.
- Monitor and report on key performance metrics using tools such as Google Analytics, Meta Business Suite, and others.
- Conduct keyword research and optimize content for SEO and paid advertising.
- Manage Google Ads and social media ad campaigns (Facebook, Instagram, LinkedIn, etc.) with clear ROI goals.
- Collaborate with design, operations, and content teams to support brand consistency and lead generation initiatives.
- Stay up to date with emerging digital trends and technologies
Success Indicators:
- Achieves target conversion rates across paid and organic campaigns.
- Delivers positive ROI on digital ad spending (e.g., Google Ads, Meta Ads).
- Reduces cost-per-click (CPC) and cost-per-acquisition (CPA) over time through optimization.
- Increases organic website traffic month over month through effective SEO strategies.
- Improves search engine rankings for targeted keywords.
- Enhances website engagement metrics: bounce rate, time on site, pages per session.
- Grows social media follower base and improves engagement rate (likes, shares, comments).
- Increases email open and click-through rates above industry benchmarks.
- Successfully executes and reports on email marketing campaigns with segmented targeting.
- Provides monthly performance reports with actionable insights.
- Tracks and attributes leads and conversions accurately via Google Analytics, CRM, or marketing automation tools.
- Implements and manages UTM tracking, A/B tests, and data-driven improvements.
- Collaborate effectively with internal teams to align marketing with business goals.
- Launches at least one new campaign or channel initiative per quarter.
- Brings creative ideas to marketing meetings and demonstrates initiative in testing emerging trends or tools.
Requirements:
- Diploma or degree in Marketing, Communications, Digital Media or related field
- Certifications in digital tools/platforms are an asset (Google Ads, Google Analytics, Meta Blueprint)
- 3–5 years of hands-on experience in a similar digital marketing role.
- Proven track record with SEO/SEM, PPC, Google Ads, Facebook/Meta Ads, and email platforms
- Strong analytical skills with experience using Google Analytics, Google Tag Manager, or similar.
- Excellent communication and project management skills.
- Proficiency with CMS tools, CRM systems, and graphic design basics is a plus.
Apply now and enjoy a fruitful career journey with the BBOS team. Be ready to show us what you're made of!
Job Type: Full-time
Pay: $54,500.00-$70,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Store discount
Application question(s):
- Do you have a certification in digital tools/platforms (Google Ads, Google Analytics, Meta Blueprint)?
Experience:
- Digital marketing: 3 years (required)
Location:
- Langley, BC V1M 3E8 (preferred)
Work Location: In person
