At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
We’re looking for a visionary and hands-on Creative Director to lead and grow our Design Services team within Marketing. In this role, you’ll oversee a team of visual designers responsible for delivering compelling, high-impact creative across all marketing channels — from brand campaigns to performance ads, web, social media, product marketing, and more. You'll play a key role in elevating our brand while building the structure, process, and creative culture needed to scale.
Reporting to the VP of Marketing, this is an exciting opportunity for a creative leader with B2B SaaS experience who thrives in fast-paced, startup environments and knows how to balance exceptional design with business goals.
Responsibilities
- Creative Leadership: Lead the development of all marketing creative, ensuring brand consistency and design excellence across campaigns, web, social, paid advertising, events, and product marketing.
- Team Management & Growth: Hire, mentor, and develop a team of visual designers, animators, and video specialists. Foster a collaborative, feedback-rich environment that supports creativity and career growth.
Design Strategy: Partner with marketing, product, and leadership teams to develop design strategies that elevate the brand and drive engagement, conversion, and customer retention. - Project Oversight: Oversee the execution of creative projects from concept to delivery, managing timelines, resourcing, and prioritization to ensure team efficiency. Install innovative solutions to improve creative operations and stakeholder management processes.
- Brand Development: Evolve and maintain brand guidelines and visual identity as the company grows and scales.
- Cross-Functional Collaboration: Work closely with Demand Gen, Content, Product Marketing, Event Marketing, Sales, and Partnerships to deliver high-quality creative that aligns with campaign goals and business objectives.
- Performance-Driven Design: Utilize data and feedback to continuously improve creative output and optimize assets for conversion and engagement.
Requirements
- Bachelor’s degree in Design, Advertising, or Equivalent.
- 7+ years of design and creative leadership experience, with at least 2+ years managing a team.
- Exceptional design portfolio demonstrating creative range across brand, events, web, mobile, social, video, advertising, and more.
- Strong understanding of design principles, typography, branding, and marketing creative best practices.
- Proven experience in a B2B SaaS environment, ideally within a startup or high-growth company.
- Experience managing creative operations and developing processes that scale with growth.
- A strong track record of building and mentoring design teams.
- Experience working with external creative agencies and/or freelancers.
- Comfortable working in a fast-paced environment with many shifting priorities.
- Excellent communication and stakeholder management skills.
- Experience with tools like Figma, Adobe Creative Suite, AI solutions, and Asana.
Bonus Points
- SMB vertical SaaS or construction-tech experience a strong plus
- Motion graphics and/or video editing experience
- Experience supporting go-to-market teams (Sales, Product Marketing, Partnerships)
🏠 What we offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.
