PolicyAdvisor.com is an exciting, early-stage, Insurtech startup that is transforming the way Canadians buy insurance. We’ve built a brand-new digital insurance platform that offers a simple, intuitive alternative to the archaic, offline distribution model used by most of Canada's insurance industry.
With a compelling vision, proven management team, and significant seed funding, PolicyAdvisor.com brings innovation and disruption to the rapidly evolving Insurtech space. Since launching in Q2-2019 we've helped countless Canadians get the coverage they need; we're going to help even more in 2025 and beyond.
Are you ready to help spread the word about PolicyAdvisor.com and get more Canadians covered?
About the Role
Content Writer is part of the marketing team and handles writing and editing content for the PolicyAdvisor site and blog, the publication and planning of upcoming content, and works in collaboration with the Director of Content and other stakeholders to map out the editorial calendar in advance. Content Writer will also work with a growing team of freelance writers, partners, and internal experts to collaborate on new topic ideas, article assignments, editing, optimizing, publishing, and promoting.
Responsibilities
- Work with the Content Director to further establish our editorial direction––including the keywords we should target, the topics we should cover, the content formats we should produce, etc.
- Proofread all content before being published to the PolicyAdvisor blog
- Manage all content from draft right up until publication, including writing headlines for blog posts, meta descriptions for SEO, choosing featured images, etc.
· Craft engaging, keyword-optimized content that aligns with SEO best practices to drive organic traffic and improve search engine rankings.
· Conduct thorough keyword research and apply effective on-page SEO strategies to ensure content ranks competitively across search engines.
· Analyze content performance using SEO tools and metrics to refine strategy, maximize reach, and continually improve user engagement.
· Collaborate closely with SEO and marketing teams to align content with campaign goals, optimize for target audiences, and capitalize on search trends.
- Stay current with SEO algorithm updates, user experience (UX) trends, and content marketing best practices to maintain the content’s visibility and relevance.
Requirements
- Strong expertise in WordPress is a must
- Experience: You have a degree or diploma in English, Writing, Publishing, Journalism or similar as well as 1-3 years of work experience putting what you learned in school into practice.
- Editorial: You’re an exceptional editor and proofreader. You enjoy taking written work from draft form to publication. You love reading, too. In short, you’re probably the person everyone goes to for your opinion before they publish. Knowledge or experience with the Canadian insurance industry is a plus.
- Content marketing: You’re a strong writer. Blog posts, emails, social media promotions––whatever it is, you’re skilled in coming up with the right words to promote a message.
- Analytical: You enjoy tying the work that you do to results. From an editorial standpoint, this would mean measuring the overall impact of the PolicyAdvisor Blog and website content. How are conversions trending? Which pages drive the most conversions? How does each blog or page influence conversions? You’ll enjoy diving into Analytics, Search Console, and our own CRM to answer these questions.
- Marketing software knowledge: You have experience with tools like WordPress (for publishing), SEMRush for SEO, Google Analytics (for analyzing content performance), Frase (for content optimization), Canva (for minor image edits), and other technologies necessary for editing and publishing content.
Job Type: Part-time
Pay: From $17.20 per hour
Expected hours: 20 – 24 per week
Benefits:
- On-site parking
Ability to commute/relocate:
- Oakville, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- This is a part-time role based in our Oakville office. Are you willing to work in person at this location on a part-time basis?
- Do you have prior experience in content writing, and is WordPress one of your strongest skills?
Location:
- Oakville, ON (required)
Work Location: In person
