MUST apply through Brock University careers:
https://brocku.wd3.myworkdayjobs.com/en-US/brocku_careers/details/Communications--Marketing---Engagement-Specialist_JR-1021527?timeType=c902377eac32103df9b470ef50dee99c
Please Note: This is a fixed-term contract with benefits set to conclude in April 2027.
Job Summary
Reporting to the Associate Director, Graduate Education Engagement, the Communications, Marketing and Engagement Specialist is responsible for the management, development and implementation of the strategic design and execution of all internal and external communications and marketing projects in the Faculty of Graduate Studies and Postdoctoral Affairs (FGSPA). The incumbent plays an integral role in supporting student recruitment, conversion and retention initiatives, producing content targeted at enriching a prospective or current student’s experience at Brock.
The Communications, Marketing and Engagement Specialist liaises with the University Marketing and Communications department, committees/student groups and all Graduate Program Faculties across campus to ensure all University branding and standards are met. The incumbent is responsible for marketing Brock’s graduate programs and experience externally, by showcasing the University’s areas of research and academic strength and by promoting Brock’s graduate student experience.
Duties
- Develop detailed work plans, project schedules, financial estimates, resource plans, and briefings across the FGSPA portfolio on an ongoing basis;
- Create content and prepare all student communications for current graduate students, including weekly newsletters, emails and letters, videos, ensuring compliance with accessibility and branding standards;
- Create targeted content to new, incoming and returning graduate students at Brock, including but not limited to weekly newsletters, emails and letters, furthering the student retention goals on campus;
- Support the Marketing and Communications department in establishing and tracking Key Performance Indicators for digital elements of FGSPA marketing and communications strategy;
- Develop and create branded slide decks for internal and external presentations to help advance Brock’s strategic priorities;
- Develop comprehensive, cohesive and branded graphic design as well as formatting and editing to all Faculty of Graduate Studies and Postdoctoral Affairs reports and materials;
- Provide support and manage virtual and in-person events, such as recruitment fairs and info sessions, convocation experience, knowledge translation competitions, to create and capture content (i.e., design branded materials, promote, advertise, write content, photography, etc.);
- Act as the internal lead for FGSPA Campaign Monitor email management software and ensure internal and external lists are being used and managed properly in accordance with relevant legislation (i.e., Freedom of Information and Protection of Privacy Act, Canada’s Anti-Spam legislation, etc.);
- Support and work collaboratively with staff from University Marketing & Communications on website standards, web content placement and special messages to share graduate studies content via University main webpage;
- Monitor the Faculty of Graduate Studies and Postdoctoral Affairs' social media platforms, related activity and social media mentions to assess Brock’s reputation with prospective and current students;
- Write impactful Brock news stories (i.e., student funding and research opportunities, student success stories, and Faculty initiatives).
Key Skills and Experience
- Undergraduate degree in a related field of study (i.e., Digital Humanities, Marketing, Communications, etc.).
- Experience in communications, media relations, public relations, or marketing;
- Experience in managing a brand account;
- Familiarity with Web Accessibility standards and designing for inclusive experiences;
- Strong portfolio demonstrating an ability to conceptualize, design and execute strategic, results-driven creative suited to engage audiences across multiple channels and platforms;
- Detailed knowledge of computer application skills including Microsoft Office Outlook, Excel, PowerPoint, Publisher, Adobe Acrobat, web applications, and social media platforms (Facebook, Twitter, LinkedIn, Instagram, Hootsuite, etc.), as well as WordPress CMS;
- Demonstrated prior experience managing and creating website content (maintenance, design, editing, creating) for more than one department;
- Strong project management, brand management, and marketing research skills, and the ability to effectively manage multiple projects from conception to implementation and work effectively with employees at all levels;
- Working knowledge of filming and video production, and basic understanding of graphic design concepts and programs;
- Knowledge of Google Analytics, as well as Google and Facebook advertising;
- Excellent communication skills (written and verbal) to communicate with students, faculty, staff and the general public in a professional and tailored manner;
- Excellent attention to detail and editing skills.
Salary and Total Rewards:
- Target Hiring Range: $66,817-$68,000
- This is a Fixed-term Contract position that includes:
- Health and Dental Benefits: Comprehensive extended health, dental, and vision coverage.
- Pension Plan: Enrollment eligibility in the Brock University Pension Plan.
- Vacation: Up to 3 weeks per year, in addition to university holidays.
- Flexible Work Arrangements: Hybrid work schedule available.
*The final salary is based on experience, internal equity, and budget considerations within the target hiring range.
MUST apply through Brock University careers:
https://brocku.wd3.myworkdayjobs.com/en-US/brocku_careers/details/Communications--Marketing---Engagement-Specialist_JR-1021527?timeType=c902377eac32103df9b470ef50dee99c
Job Types: Full-time, Fixed term contract
Pay: $66,817.00-$68,000.00 per year
Benefits:
- Dental care
- Extended health care
- Vision care
Schedule:
- Monday to Friday
Work Location: Hybrid remote in St. Catharines, ON L2S 3A1
Application deadline: 2025-08-10
