Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit www.prodigygame.com to learn more.
We’re looking for a creative and strategic Brand Marketing Manager to help bring Prodigy’s mission and brand to life. This person will play a key role in shaping and executing brand strategy and awareness-building initiatives that drive adoption, love, and loyalty among Prodigy’s target customers.
Reporting to the Director of Brand & Content Marketing, you’ll work cross-functionally with creative, user acquisition/media, customer marketing, product and educator partnership teams to ensure the Prodigy brand shows up consistently, strategically, and effectively across all channels and touchpoints. You’ll act as a connector and a champion — translating insights into action, strategy into execution, and ideas into campaigns that move the needle.
This is a rare opportunity to build and scale an impactful brand in a high-growth, mission-driven company.
Your Impact
Brand Strategy & Execution: Lead the development and execution of brand marketing initiatives, ensuring alignment with broader brand strategy and business goals alongside the brand director.
Campaign Support: Support and drive awareness and consideration campaigns across paid, owned, and earned channels — including digital, social, TV/video, conferences, and PR — working closely with internal and external partners
Cross-Functional Collaboration: Partner across marketing, creative, product, (educator enablement) educator partnership, and growth teams to ensure all initiatives and briefs are launched on time, on brand, and on strategy. Own and update the quarterly master briefs, messaging priorities and annual marketing calendar.
Marketing Operations: Manage timelines, deliverables, and workflows across complex projects with multiple stakeholders, helping streamline operations, build integration and drive impact.
Brand Stewardship: Champion the brand voice, visual identity, and storytelling to ensure consistency across all brand-facing content and campaigns.
Insights & Optimization: Analyze brand and campaign performance, engagement metrics, market trends, and competitive insights to refine strategies and identify new opportunities for growth
About You
3–6 years of brand marketing experience in a CPG, tech, or retail environment.
Bachelor’s degree required; MBA or advanced marketing education preferred.
A natural storyteller with strong communication skills and a sharp eye for creative excellence.
Customer-obsessed and deeply curious about what motivates our audiences and how to engage them authentically.
Strategic thinker with experience translating brand goals into actionable marketing plans.
Skilled at navigating cross-functional teams and keeping projects aligned and on track.
Comfortable in fast-paced, high-growth environments and able to adapt quickly.
Experience working with creative, media, and research agencies is a plus.
Data-savvy with the ability to synthesize campaign and customer insights into brand actions.
Working at Prodigy
Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
#LI-Hybrid,
Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.
Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at [email protected], and we will work with you to meet your needs.
